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Winning by Waiting
The first one in doesn’t always take the prize — there is power in being the second mover.
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The Two-Way Street of Leadership, Part 2
How to use coaching to become the leader your business needs you to be.
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Total Immersion
An unused basement is transformed into a world-class home theater — and more.
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HDMI: Hugely Disappointing Media Interface, or Hurdle Differentiating Masterful Integrators?
A look at the potential problems an installation using HDMI can have — and how to overcome them.
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From Living Rooms to Restaurants
How Sonos can help integrators break into the light commercial market.
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Unlocking Customer Insights
How high NPS scores drive growth, service excellence, and loyalty from customers.
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Make Decisions Easy to Win More Clients
How simplifying your sales approach shortens the buying cycle and builds trust — without dumbing things down.
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Differentiating in a Post-AI World
Standing out in our future business climate won’t be a matter of whether you use AI; it will be a matter of how.
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How to Stand Out in a Competitive Marketplace
Position your firm as the obvious choice by showcasing its key differentiators.
Behind the Business
Integrator Spotlight – AVTech Specialists
What started as a favor from an IT director for a co-worker turned into a full-time residential integration business that further evolved into commercial.
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Clients in Control
Customers-turned-owners of Atlanta’s AHT redo the massive showroom to present how much a smart home can do — and do it in style.
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Roll With the Changes
There is no doubt that tariffs will have an effect on our businesses — integrator, manufacturer, distributor, and consultant alike.
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Mastering YouTube for Marketing
How to make the most-used social media platform work for you.
Behind the Business
A Vision for Team Success
Establishing a more effective vision for your business is easier than you think.
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For the Love of Movie Theaters
A robust commercial cinema environment opens the doors to more opportunities for CI dealers.
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Navigating Shifting Social Media Sentiments
Considerations for integration firms and brands.
Behind the Business
Design Week: The Shade Partner Checklist
What to look for when you decide to partner with a dedicated motorized shading company.
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Design Week: Working With LiquidView
Brighten up basements and interior rooms with these virtual windows that provide 24-hour, high-def views of some of the world’s most dazzling landscapes.
Behind the Business
Design Week: The Time for Lighting Is Now
Lutron’s David Weinstein explains why homeowners need quality lighting systems and how integrators can get more involved.
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Design Week Case Study: High Tech Yet Timeless
A project heightens homeowners’ bookish passions while integrating hidden technology.
Behind the Business
Design Week: The Design Whisperer
Navot Shoresh of Spire Integrated explains how he has made his company a valuable part of the design team for more than 20 years.
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Pivoting to Services
Why servicing the smart home on an ongoing basis is paramount to the health of the custom integrator channel.
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Outsmarted by a Smart Toilet
What showrooms and experience centers can learn about clearly communicated, user-friendly tech demonstrations.
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Outsource Everything
Changing times and new technology bring the opportunity to reevaluate how you run your business.
Behind the Business
6 Ways to Win Through Process
Process expert Jason Sayen and pros from ProjX360 offer tips on better managing your business.
Behind the Business
The Premium Standard: Enhancing Success with CEDIA
An integrator explains why he upgraded to the Premium CEDIA membership tier.
Behind the Business
Outdoor Week: The Growing Demand for Outdoor Living Spaces
How motorized screens and awnings are elevating smart home solutions and enhancing outdoor enjoyment.
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Outdoor Week Case Study: Total Yard Takeover
When the client bought the property next door to expand his yard, he knew he wanted a well-lit exceptional space to entertain and relax.
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Outdoor Week: The Full-Sun TV Experience
For the best experience, clients need to understand the differences are between full- and partial-sun outdoor TVs.
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Outdoor Week Case Study: A Stealth Outdoor Theater in Paradise
San Juan-based integrator Synkros works with Stealth Acoustics to create an outdoor theater that blends in with the magnificent scenery.
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Outdoor Week: Bringing the Indoors Outside
Luxury home builder provides a full experience for buyers that extends beyond the walls of the house.
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Adapting to Change
How institutional investment is shaping the luxury home services industry.
Behind the Business
Fueling Growth
An introduction to EOS and how it helps companies establish a stronger foundation for future success.
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Lessons Learned From Mittens the Cat
A little professional humor can go a long way in your marketing efforts.