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Are You All In to Win?
Going all-in with the design/build community means making them feel welcome with your words, website, and work.
Secrets of Success
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How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
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Jump Out of the Nest and Soar
Getting out of your comfort zone can bring sudden and unexpected opportunities.
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Design & Construction Week — A Call to Action
The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast.
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On the Value of Human Interaction
Are you hitting or missing the human connection in your marketing?
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Tech Integration in the Kitchen and Bath
Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms.
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Top Ten Marketing Mishaps to Avoid
Some funny and not-so-funny slip-ups we’ve noticed over the years.
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Budgeting for Growth
It’s time to plan for 2022. Do you know what your marketing budget should look like?
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Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
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You Say Pot-ay-to, I Say Pot-ah-to
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language?
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Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!
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Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
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Managing Your Local Presence
Marketing locally should be part of your strategy. How does your brand measure up in your area?
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Always Plan for the Worst-Case Scenario
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
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Putting the ‘Social’ Back in Social Media
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
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Is It Time for an Image Revamp?
Tips on how to buff up the way clients and trade perceive you in 2021.
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