Delivering the Ultimate Professional Private Screening Room
Why you need to include the customer in the development of the ideal home theater experience.
Five Things I’ve Learned About Designing for Luxury Clientele
A look inside the mind of an ultra-high-end client.
Illuminating Ideas for a Better Home Theater Design
Lighting plays a leading role in the look, feel, and performance of a home theater, so make sure to give it serious attention.
Case Study: Innovative Design and AV Unite to Solve Seating Dilemma
This solution allows the projector to stay hidden in the soffit, completely out of the way of audience members, while exposing only a slim...
Educating Clientele on Investing in a Great Theater
In the design and engineering of a private theater, when is it appropriate to take it “to the Nth degree?” This is the question...
Designing Professional Screening Rooms for Private Homes
Designing private theaters is a great business.
Avoiding Oversights in Private Theater Lighting Designs
We often hear comments like, “What’s the big deal, it is supposed to be a dark room anyway” or “The lighting design has already...
Teaching Clients that a High-End Private Theater Requires the Expertise of Many Trades
Our industry is wrought with buzzwords and acronyms, and “turnkey” is a term that has been thrown about for a long time.
Auro 3D and Dolby Atmos Compete for 3D Audio Format Supremacy
You may not remember Beta versus VHS, but we were all here for Blu-ray versus HD DVD, and now we have Dolby Atmos versus...
Dividing Private Theater Budgets into Five Sellable Categories
In a recent workshop on selling high-performance solutions, the question was asked, “What is the first piece of information that you provide to your...
Bad Habits to Avoid While Selling Private Theaters
People have been selling home theaters for more than 20 years–certainly long enough to have gotten it right.
Selling the Wrong Chair Can Negate Careful AV Engineering
The audience experience is the most important element in a private theater design, from the accuracy of the audio system to the stunning visual...
Choosing a Ceiling Design That Doesn’t Destroy a Theater’s Acoustics
When creating private theater rooms, many designers and architects now understand the need for acoustical treatments in walls and that we don’t want large...