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LG Invites All to In-Person and Virtual CES Announcement Event

Brand ambassador John Legend invites industry in new promotional video.

LG Electronics has unveiled a video featuring John Legend, the award-winning artist and new LG SIGNATURE brand ambassador, to kick off LG’s participation in CES 2022. Set to the theme “The Better Life You Deserve,” the approximately 30-second teaser video invites guests to LG World Premiere on January 4 at 8 a.m. (PST), LG’s official announcement event at CES.


Singing to his special holiday song, “You Deserve It All,” Legend invites everyone to join LG at CES to experience the innovations that enable them to live the better lives they deserve. At its first LG World Premiere, LG fans and followers who visit LG’s CES website and global YouTube channel will see and hear about the company’s vision for moving forward to meet the latest lifestyle challenges.

In line with the new format of CES for 2022, LG is combining physical and digital elements to deliver a new experience to engage more people globally. Employing advanced virtual and augmented reality technologies, LG’s plan is to connect visitors in Las Vegas as well as around the world to experience the unique benefits of its latest innovations and the singular vision that unites them all.

All are invited to experience LG World Premier for themselves by visiting on January 4 beginning at 8:00 AM PST.