The Consumer Technology Association (CTA), producers of CES, held its CES Unveiled press conference in New York City’s famed Rainbow Room on November 10, where they pulled back the curtain on what they have planned for CES 2022, which takes place at the Las Vegas Convention Center from January 5 through 8.
Here is what we learned:
Jong-Hee (JH) Han, president of visual display business at Samsung Electronics, will deliver the pre-show keynote address on Tuesday, January 4 at 6:30 PM in the Venetian’s Palazzo Ballroom in Las Vegas, NV. Samsung’s keynote for CES 2022 will present the company’s vision for “Age of Togetherness,” meaning that technology needs to exist together with people and for the planet. The keynote is a call to action to mitigate climate change and the company will show how everyone can do their part in building a sustainable planet. It will also present how customized and connected experiences will enrich people’s lives.
Previously announced CES keynote speakers include GM’s Mary Barra; T-Mobile’s Mike Sievert; Abbott’s Robert Ford; Rethink Impact’s Jenny Abramson; Softbank Opportunity Fund’s Stacy Brown-Philpot; and Material Impact’s Carmichael Roberts.
CTA also announced that John Foley, CEO and co-founder of Peloton, will be the CES 2022 Leaders in Technology (LIT) dinner speaker. This invite-only dinner brings together policymakers, technologists, media, and entrepreneurs. FOX Business anchor Liz Claman will host a discussion about Peloton’s journey from startup to success story and how Peloton created a movement that has propelled the health and fitness industry forward.
The Show Floor and Virtual Experience
As of right now, 1600 companies are exhibiting at CES 2022, which is considerably less than the 4400 exhibitors the show had in 2019, but, still, it will occupy the Central and North Halls of the Las Vegas Convention Center, as well as the brand-new West Hall. It will also have exhibits and content at the Sands Convention Center, once again home to Eureka Park, and the Aria, which holds the C-Space sessions.
The smaller number of exhibitors is understandable and certainly expected with the pandemic continuing to affect every country, and the biggest gap in exhibitors, according to Gary Shapiro, president and CEO, CTA, is companies from Asia, as there are strict quarantine measures in place for when they would return to their countries.
New focus areas on the show floor this year include Food Tech, which will explore the state-of-the-art advancements leading the transformation of agriculture, ingredient innovation, vertical farming, sustainability, nutrition, and more, and Space Tech, which looks at the breakthrough ideas advancing space exploration and the out-of-this-world initiatives transforming life and discovery on Earth, the moon, Mars and beyond. As part of the Space Tech exhibits, the Sierra Space Plane will be able to be seen by CES attendees.
For those who are unable to attend CES in person, there will be a virtual show where viewers can experience many of the sessions and interact with exhibitors both during the show and through the end of January.
At CES, CTA will release its industry research and reveal the latest trends in the CT market, but Lesley Rohrbaugh, director of market research, CTA, provided a sneak peek of the 2021 holiday season and some of the key technology at CES Unveiled.
For the shopping trends, Rohrbaugh revealed that holiday tech shoppers hit an all-time high, and that 86 percent of Thanksgiving week shoppers plan to purchase tech products. The U.S. holiday tech spending forecast is expected to hit $142.5 billion this year — up 0.5 percent from last year, which was up 10.9 percent from the year before. The consumer tech industry forecast is expected to his $487 billion in 2021 and $498 billion in 2022.
On their top CES 2022 trends to watch list, CTA lists transportation, space tech, sustainable technology, and digital health.
For additional details on the show, which evolves on a near-daily basis, visit https://www.ces.tech/. For more information on the Covid-19 safety protocols at the event, where vaccination is required, visit https://www.ces.tech/Logistics/Health-Protocols.aspx.