Dallas Market Center, the home of Lightovation, the largest residential lighting trade event in North America, has announced details for the March 23-26, 2021 edition of the show. The show, rescheduled from January, follows multiple trade events at Dallas Market Center that welcomed buyers from 48 states and a record number of decision makers attending for the first time. March Lightovation has a Tuesday to Friday date pattern and is concurrent with the Total Home & Gift Market.
“As lighting retailers meet pent-up demand from consumers and designers with residential design projects, this show is critically important to connect with colleagues, survey trends and place orders,” says Cindy Morris, president and CEO of Dallas Market Center. “We are proudly supporting the business of lighting with a vast number of new collections and expanded exhibitors featuring stunning styles and technology.”
Pre-registration is now available for the show via dallasmarketcenter.com. By pre-registering buyers receive a FastPass email for contactless, quick entry into the show.
Supporting the health and safety of all customers, the market center continues comprehensive measures that include mandatory face covering and temperature screening for every person entering the marketplace every day. The market center conducted more than 100,000 temperature checks during their recent January events. New for March Lightovation will be concierge Covid-19 testing for buyers and exhibitors for travel approval. The service will be available daily inside Dallas Market Center. Additional details will be announced soon.
Other efforts include enhanced cleaning with hospital-grade products, hundreds of hand sanitizing stations, limited food service, no gatherings, and signage for social distancing. Along with these new steps, there are safety measures that are part of the design of the marketplace: open parking, large entryways, quick registration in multiple areas, wide hallways, multiple escalators to each floor, and showrooms with controlled access to allow for the appropriate distance between customers.
To allow buyers to focus on business and mitigate large gatherings, this edition of Lightovation will have a limited number of events. The SMART Center, an industry hub in TM 4826 shared by DMC and the American Lighting Association (ALA), will be open as a reception space and information center, but there will be no in-person seminars in March.
Taking place the Saturday prior to Lightovation is a fundraiser for Cassie Bailey, daughter of ALA’s executive vice president Larry Lauck. Cassie suffered a massive stroke just before the holidays and has made tremendous progress, but still has a long recovery ahead of her. One way to support her family is by participating in the Believe in Cassie 5K Virtual Run/Walk on Saturday, March 20. Sign up or simply donate on the event’s Lemon Aide Project page.
A new food outlet will open at March Lightovation for the convenience of customers: The End Zone Sports Bar debuts in TM 4925. This is the latest addition to the ample food service locations across the marketplace, many of which offer to-go options and prepackaged items.
The summer edition of Lightovation will take place June 23-26.
For more information, visit https://dallasmarketcenter.com/markets/markets.aspx?m=1240.