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AVAD, Encore Enter into Distribution Agreement

The distributor has added the theater seating manufacturer to its roster of brands.

Van Nuys, CA–AVAD has entered into a distribution agreement with Encore! Home Entertainment, a manufacturer of home theater seating, entertainment centers, and TV stands. This partnership will enhance the distribution of Encore’s products within the custom installation market and further broaden AVAD’s already vast product assortment and commitment to carrying the best brands to benefit its dealers.

According to Bob Gartland, president of AVAD, Encore! was selected as its national theater seating partner based on the quality and value of its products. This was enhanced by a container direct cross-dock program, which allows AVAD the ability to offer extremely competitive pricing to its dealers.

Gartland stated: “In our search for a national theater seating partner, AVAD evaluated several potential companies and product offerings. When we realized the level of innovative engineering and design that Encore!’s products employ, plus the advantage of the container direct pricing program we could develop, it became clear that Encore! was the best brand for us.”

“I had noticed that many of Encore!’s dealers were AVAD customers, and those customers held AVAD in high esteem,” said Rich Serlin, vice president of sales and marketing at APA Marketing, the parent company of Encore! Home Entertainment. “I also found that there was a significant, important segment of the CE community served by AVAD that we were not set up to service. After receiving repeated suggestions from these customers to talk to AVAD, I contacted them, and needless to say, I was very excited that AVAD selected Encore! as its theater seating partner.”

AVAD will act as more than Encore!’s distributor, however. By partnering with AVAD, Encore! has access to its network of over 9,000 dealers. AVAD will also provide the brand’s dealers with the best and most frequent training, technical and application support, as well as next day delivery for more responsive customer service, improved turns and higher profits.

Effective immediately, AVAD will distribute one of Encore!’s better luxury home theater seats, specially designed and built for AVAD, at all 37 locations. Its modular design, quality construction and moderate price point make it a great choice for consumers. It provides great comfort, premium top grain leather in the seating areas and the flexibility of creating a custom layout to fit within any size room.