The AVC Group today announced the appointment of CAS Group Limited, formerly Xantech China Ltd., to serve as its exclusive distributor in China and Taiwan and strengthen the representation of its ELAN, NILES, Xantech, and ATON brands throughout the region.
The announcement was made by Mark Terry, president of The AVC Group, who said that CAS Group Ltd. will now work closely with Claude Sabourin, international sales manager, Asia at The AVC Group.
“Cliff Wong and his team of proven professionals at the CAS Group have what it takes to bring our brands to the next level of success in China and the surrounding regions,” Terry said. “They have the experience, relationships, and commitment necessary to strengthen our leadership position in this vitally important and growing market. Their prior success with Xantech speaks well for their future success with our other brands.”
CAS Group is the successor company to Xantech China Ltd. Effective this month, the company changed its name and now operates as a stand-alone distributor for brands of The AVC Group, as well as for Omnimount, Magenta, and BrightSign. The company employs 15 sales professionals and maintains offices in Beijing and Shenzhen in addition to its headquarters office in Hong Kong.
Cliff Wong, CAS Group sales director, said, “We are honored to represent these iconic brands. Our market is growing and expanding at a very rapid rate and our customers are looking for the quality, performance features, and reliability that the brands of The AVC Group deliver. The value propositions offered by ELAN, NILES, Xantech, and ATON provide our dealers with a complete range of complementary system solution options and connectivity tools to offer their customers.”
The CAS Group Ltd. is headquartered in Unit 1701, Union Park Tower, 168 Electric Road, North Point, Hong Kong.