Indianapolis, IN–Escient teamed up with specialty A/V retailer, Harvey Electronics, last week for an in-store marketing initiative tied to its new FireBall DVDM-300 Media Management System.
The consumer education initiative, held in five locations in the New York tri-state area, included live product demonstrations and an intensive “Seminar Series” at each participating store that taught residential dealers, consumers and the press about the FireBall DVDM-300, Escient’s new system which marries the company’s DVD and audio server technology into one home management solution.
The public was invited to attend via an invitation that was part of an insert in the Sunday New York Times. As part of the program, Harvey’s sales associates at each location attended in a special product-training program.
