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HES Adds Region Manager

Tim Bashford, a former zone manager with Hitachi Home Electronics, will be responsible for implementing HES member benefits in new Midwest territory.

Anaheim, CA–Home Entertainment Source (HES), the A/V specialty division of Brandsource, has added Tim Bashford as Midwest region manager.

Tim Bashford, HES, Midwest Region ManagerBashford a former zone manager with Hitachi Home Electronics will be responsible for implementing HES member benefits, such as group negotiated direct manufacturer programs, member-owned warehousing through Expert Warehouse, custom installation solutions through Expert Custom Warehouse, marketing solutions through Expert Marketing, extended warranties through Expert Protection, group insurance benefits through Expert Care, and human resource solutions through Expert HR.

Bashford had served at Hitachi for the past 12 years, over which he had multiple responsibilities including regional account sales, national account sales as well as sales management. In addition he brings many years of retail experience to HES.

HES has positioned itself to provide unprecedented support for the membership when compared to other buying groups. It is my goal to work with each group member to maximize their membership benefit opportunities Bashford stated.

With an increased focus on member communication, the addition of Bashford will allow each region manager to develop a more intimate working relationship with the members located in their territory. Group members can expect the frequency of in-field visits to increase throughout the year.

To learn more about HES membership, contact Home Entertainment Sources corporate office at 714.502.9620.

Home Entertainment Source, the A/V specialty division of Brand Source, is a not-for-profit organization with approximately 500 members. With annual sales exceeding $1.4 billion, HES ranks as one of the largest buying groups in the CE industry.