Farmington Hills, MI — The Independent Professional Representatives Organization (IPRO), a 20-year old national organization established to strengthen the sales and marketing initiatives among independent sales representatives within the consumer electronics industry, has formed a permanent manufacturer affiliation to the organization – IPRO Manufacturers Group (IPRO-MG).
The mission of IPRO-MG is to improve the working relationship between the IPRO manufacturer partners and IPRO sales representative members. It is open to all consumer AV manufacturers that are interested in supporting the manufacturer and representative relationship.
The IPRO-MG will add considerable value to the consumer AV channel by facilitating communication between the two parties, said David Thomas, IPRO vice president. IPRO is confident that the IPRO-MG will enable reps and manufacturers to become more symbiotic, more effective, more cohesive and lastly, more profitable.
To spearhead this group, Keith Haas has been nominated as IPRO-MGs first chairman. Haas is currently director of sales for the Onkyo, Integra, and Onkyo Professional brands. IPRO-MG also welcomes two new board members as co-chairman, including Bob Hana, VP of worldwide sales and marketing of the Planar Home Theater Business Unit, and Jason Sloan, VP of sales of Dana Innovations.