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ITC One Adds Apple TV to Console

The customizable all-in-one home theater console supports all entertainment options provided by Apple and Microsoft Windows Media Center.

Draper, UT–SE2 Labs has added Apple TV to the stable of entertainment components supported by its Integrated Theater Console (ITC) One. Enhancing the already-available Microsoft Windows Media Center option, Apple TV adds yet another useful feature set, highlighted by on-demand entertainment in the form of rented movies, YouTube videos, podcasts, TV shows, music, and more.

SE2 Labs founder and CEO Michael Pyle said, “Given the changing landscape of electronics and the growing demand for ‘entertainment at your fingertips,’ it’s important for the ITC One to serve as much as a vehicle for content acquisition as it is a performance vehicle for replaying content. Apple TV and Windows Media Center are the two of the most powerful engines available for acquiring and enjoying content.”

Further bolstering the ITC One’s bona fides as the most comprehensive “all-in-one” theater system in existence is the recent addition of a Blu-ray Disc drive to the console.

The company’s unique business model, invented by Pyle, allows for customization and internal integration of normally standalone components via the company’s website. Interested customers design their own ITC Ones at; each console is built to spec and then shipped to a local installer, who delivers the system to the home and sets it up in a matter of hours, rather than the usual days or weeks.

The list of previously standalone components that can be included with any ITC One and includes: Blu-ray Disc drive, Apple TV, DirecTV high-definition DVR, Dish Network DVR or national cable providers’ DVR (including Comcast, Time Warner, Cox Cable and more), AMX NetLinx Control System, Bryston pre-amp processor with full digital outputs, IcePower high-end D-class amplifiers, Vidikron high-end video processor, Apple Video iPod dock, proprietary remote control, Microsoft Xbox 360, Windows Media Center, Nintendo Wii, Transparent Cable power conditioning, Transparent cabling and cable harness, and an anti-noise/vibration system.

The ITC One has an MSRP of $25,000.