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Niles President to Serve on PARA Board

Frank Sterns hopes to help shape the future of consumer electronics retailing.

Miami, FL–Niles Audio president Frank Sterns has been selected to serve on the Professional Audio/Video Retailers Association (PARA) board. PARA is a membership division of the Consumer Electronics Association (CEA) and represents more than 250 professional audio, video, home theater, and custom electronics specialty dealers and installers.

Sterns experience in marketing, sales and product development, along with his dedication to mentoring colleagues and dealers will reinforce PARAs status as a vitally important resource for its members. Throughout his 24-year career, Sterns has been an active figure in the consumer electronics and custom installation ind ustries, and his participation in PARA reinforces his commitment to these disciplines.

“I look forward to working with PARA this year and hope to contribute to the growth of our industry, Sterns said. PARAs focus on education and information sharing is an invaluable resource for dealers and installers. I have always supported the effort to develop the skill sets of our industrys dealers as a way to grow our industry.