NuVo Technologies has promoted two current employees to elevated positions of responsibility. The Hebron, Kentucky, manufacturer named Chris Westfall, previously vice president of sales USA, to vice president of global sales, and company veteran Desiree Webster to marketing manager.
“Since he arrived at NuVo last year, Chris Westfall has been a dynamic force in the marketplace on our behalf, particularly in terms of laying the groundwork for our upcoming Renovia whole home audio system for the retrofit marketplace,” NuVo president and chief operating officer, David Rodarte, said. “We are thrilled that Chris will now be heading sales on a global basis.”
Westfall has significant international experience. He previously managed international marketing and branding for consumer products company TIGI International, where he directed cross-functional teams in the U.S. and England, and developed a cohesive global strategy for the company’s distributors around the world. Westfall will emphasize NuVo’s outreach to Europe, Latin America, and Asia.
Webster, who joined NuVo in 2005, has already played a crucial role in developing the brand and building the company’s leading identity in the marketplace. Now from her position as manager, she will lead NuVo’s marketing efforts to maximize the visibility and awareness of the company, and of whole-home audio, especially with consideration to the newly available retrofit market.
“Desiree Webster has ably taken the reins of our marketing and advertising efforts, which are now more important than ever for our company as we seek to dramatically expand the NuVo brand and support our growth plans in 2010 and beyond,” Rodarte said.