Nantes, France–Screen Research has welcomed Jim McGall and Lise Hannibal to its executive team. With over 35 years of combined industry experience, the duo will manage Screen Research USA, the companys new Northern California-based subsidiary and will be tasked with expanding Screen Researchs leadership position in the global market: McGall as Screen Researchs vice president of global sales and Hannibal as executive director of global marketing.
Screen Research is proud to welcome Jim and Lise to our executive team. Each brings a wealth of sales and marketing experience, as well as industry respect, to Screen Research, said Yves Trlohan, founder and CEO of Screen Research. We are thrilled to welcome these industry veterans and look forward to growing Screen Researchs presence within North America, while helping us strengthen our worldwide market position.
Tasked with growing Screen Researchs global presence in the custom install and commercial markets, McGall heads Screen Researchs worldwide sales effort, identifying new markets and further developing the companys global distribution. With over 25 years of experience in the consumer electronics industry, he most recently served as the Vice President of Sales and Marketing for Runco International, where he led the Vidikron division of home cinema projectors and flat panel displays to its successes during the recent years.
Hannibal is charged with all global branding, channel partner development, PR, advertising and promotional activities. She joins Screen Research from DTS Inc., the world’s leading surround sound innovator, where she held various executive positions over her 10-year tenure. Most notably, Hannibal spent four years as Director of Marketing for DTS Europe (England), where she was responsible for building and launching its marketing department in support of DTS Cinema, Consumer, Pro-Audio and Broadcast business units, as well as initiating major brand initiatives and channel partner programs.
In addition, Screen Research has selected Caster Communications, Inc. as the companys public relations agency of record to manage its media planning and PR program. Located in Wakefield, R.I., Caster is a boutique PR firm that specializes in public relations and marketing communications for manufacturers in the consumer electronics channel