Home theater projector manufacturer SIM2 USA says it plans to strengthen its position in the U.S. with key personnel appointments and a significant financial investment in research and development.
Alberto Fabiano at the SIM2 booth, during CEDIA EXPO 2010, in Atlanta, Georgia.
To facilitate these efforts, the company has appointed of Alberto Fabiano to executive vice president for SIM2 USA. Now entering his fourth year with SIM2, Fabiano was previously responsible for marketing efforts and sales on the west coast of the U.S. and in Australia. In his new role, he will oversee all U.S. sales, marketing, and dealer support initiatives.
To keep its global expansion moving forward, SIM2 Multimedia has selected Charlie Boornazian for worldwide business development for the parent office in Italy, so that SIM2 Multimedia can further benefit from his contributions and expertise.
Andrew Bennett has been appointed to the position of western regional manager. Prior to joining SIM2, he worked for ELAN, as well as owned his own integration company. Bennett will be based in Carlsbad, California.
“We seek to further improve the way in which SIM2 interacts with its customers bringing them to a new, stronger level of partnership,” stated Massimo Zecchin, COO of SIM2 USA. “Team building is the key to our strategy — a strong team effort will lead us to succeed both inside and outside the company. We wish to leverage Alberto’s methods and enthusiasm, which brought such a positive impact to the western region and raised our business to a consistent level of growth in the luxury video projection segment.”
“Fabiano’s responsibilities are challenging for a company that strives for excellence in partnership with our dealers,” Zecchin added. “Our target is to secure our leadership position in providing consumers with the real home cinema experience. With the proven experience of successful initiatives, such as the launch of marketing campaigns featuring famed Hollywood celebrities like David Lynch and Francis Ford Coppola, Fabiano will lead the SIM2 USA sales and marketing team through an exciting era of growth and success.”
“It is with great honor that I accept this challenge,” Fabiano said. “I take team building very seriously —just like a chain, a team is only as strong as its weakest link. Our team effort includes R&D, manufacturing, marketing, sales, and tech support. Our dealers are expecting the best from SIM2: ‘good enough’ is not an acceptable option. My personal commitment to our dealers and ultimately our customers, is that when they purchase a SIM2 product, they are buying the best in class for design, service, and quality.”