In an effort to help create the “next big cultural movement in consumer electronics,” Monster founder Noel Lee has recruited cultural icon Swizz Beatz to serve on his executive board after purchasing a co-ownership stake in the company.
Swizz Beatz with Monster founder Noel Lee.
Lee, who created the Beats by Dr. Dre headphone sound, believes that Swizz Beatz’s creative insight will help take his company to the next level.
“The products that we have planned are revolutionary in technology, sound, and style,” Lee said. “We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”
Swizz Beatz, a recording artist, record producer, DJ, fashion designer, artist, and husband of Alicia Keys, will help Monster in the development and marketing of entertainment products that fit today’s music and entertainment culture, the company said. He will play an integral role in designing the company’s strategy and planning, expanding the Monster brand with partnerships around the world, much like he’s recently done with the Reebok brand.
“Monster has always been a go-to name for music electronics as well as a big part of music culture,” Swizz Beatz said. “Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope—turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”