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Case Study: The Custom Builder/Custom Installer Connection

The Premier Group brings Control4 smart home capabilities to every room in Kent Shaffer Homes’ retro-chic custom home.

Custom homebuilders are often at the forefront of changing tastes and expectations among home buyers. In 2020, nothing is more forward-thinking than a fully integrated smart home system offering the automation and control of lights, climate, security, audio, and more.

To showcase what’s possible, Indianapolis-based builder Kent Shaffer Homes teamed up with the experts at The Premier Group to outfit a new ‘Farmhouse’ home with the latest home control and automation technologies. The large, modern take on a classic American-style house delivers a truly 21st-century living experience with centralized control of everything from motorized windows shades to lights to an outdoor TV area through the Control4 home automation system.

Related: Making the Automation Connection

“The goal is to exhibit how automation can vastly improve home living without impacting the home’s aesthetics,” says Jamie Carey, director of business development at The Premier Group. “As potential buyers walk through the home, they experience the automation features first-hand while understanding that functionality contributes to the home’s beauty, rather than inhibits it.”

The Premier Group integrated a large-scale Control4 system that controls and automates the home’s climate controls, security system, lighting, motorized window shades, distributed audio with invisible in-ceiling speakers, a wired and wireless Araknis home network, an indoor/outdoor entertainment area with a SunBrite outdoor TV mounted on a Strong TV mount, and a home cinema with a 155-inch projection screen and 4K projector.

According to The Premier Group, the technology included is an excellent demonstration of what a typical new home buyer might want or expect, but, for Shaffer Homes, technology is a standard inclusion.

“After nearly two decades of partnership with Kent Shaffer Homes, the high level of interest and admiration among potential buyers proves that the demand has finally caught up to our lofty ideals of what home technology can do,” Carey says.

The two companies have shared success for more than 18 years, integrating new custom homes with the current day’s latest technologies. Today, that means nearly every new home Kent Shaffer Homes builds has, at minimum, a base smart home and prewire package that provides a powerful, reliable home Wi-Fi network, alarm system, multiple security cameras, and a distributed audio system.

“We prewire every home. After a contract is signed, we often get the chance to meet the new homeowner and explain what other smart home features they can add or expand and the value they offer,” Carey explains. “We might end up with 20 surveillance cameras, 10 rooms of multi-zone audio, motorized window shades, and automated house-wide lighting, which can all be added on to the existing standard automation system.”

It’s easiest to design an effective smart home infrastructure before construction begins, so it’s never too early to discuss the possibilities with buyers. Carey explained that it may even be considered unfair or dishonest to neglect automation costs and the benefits, because the math can change drastically once designs are completed and once walls start going up.

“Most of the time, once buyers are shown that they can put smartphone-controlled motorized window shades on every window, plus have mobile control of lighting, climate, multi-room audio and video, security, and more, they can’t imagine not having it,” says Carey.

To maintain the home aesthetics and free the owners from electronic clutter like wires and bulky black boxes, all the core Control4, AV, and communications equipment are installed in a single Strong equipment rack located in the basement. A WattBox Versabox power conditioner with OvrC Home ensures each unit receives clean electricity and allows the pros at The Premier Group to log in remotely and reset or troubleshoot individual components if there are any issues.

The Premier Group further simplifies the installation and use of their custom smart home systems by incorporating  additional Control4 and SnapAV products, including surveillance, audio, video, and climate control equipment.

“What we love about the Control4 system specifically is it’s so easy for customers to use. They don’t need much guidance to operate it even if it’s their first time,” says Carey. “That’s crucial, because no matter how great a system’s functionality is, the homeowners can end up not using it if it’s not intuitive. That’s why it’s important to select a trustworthy technology integrator as well as a powerful, easy-to-use system like Control4.”

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