SpectraCal Appoints AVProAlliance as Distributor

December 13, 2012
SpectraCal, Inc. a developer of video calibration software, has appointed Sioux Falls, SD-based AVProAlliance as its Master Distributor for Professional Calibration Solutions. 

“AVProAlliance will provide the same standard of excellent customer care and support that SpectraCal formerly delivered directly,” said SpectraCal CEO L.A. Heberlein. 

According to the company, in most cases, the customer representatives will be the same. SpectraCal formerly supported customers from a Sioux Falls based office, and the personnel there have transferred to AVProAlliance.

“Many customers in this industry have had the same rep for fourteen years,” Heberlein said. “The company names change—Sencore, SpectraCal, or AVPro Alliance—but on the other end of the phone is the same Jerry Palleschi, Loel Wheeler, Steve Jackson, and Scott Reardon that has been making sure your professional calibration needs have been taken care of for over a decade.”

The switch to an independent sales organization was made, SpectraCal said, to provide improved responsiveness to customer needs.

“You’ll see AVProAlliance providing a broader range of products than we were able to do as SpectraCal, which always needed to focus on the primary responsibility for developing the CalMAN calibration market,” said Jerry Palleschi, who will lead the new sales organization.

AVProAlliance will retain the same phone numbers and toll-free lines formerly used by the SpectraCal organization: +1 877 886 5112 and +1 605 274 6055. The AVProAlliance website is www.avproalliance.com

Heberlein and Palleschi emphasized that all existing business lines have been continued, and in many cases strengthened. “Nothing has been dropped. New hardware is continuing to be added, and CalMAN continues to be strengthened every day,” said Heberlein, pointing to the several strong features now being beta-tested in a new version of CalMAN.

“Only the company names have changed,” Palleschi stressed. “The faces are the same. And our fanatical devotion to satisfying customer requirements will never change."

For additional information, see www.avproalliance.com, write sales@avproalliance.com, or call +1 877 886 5112

Want to read more stories like this?
Get our Free Newsletter Here!

Comments

Photo GalleriesMore Galleries >
Leon HQ Tour 2017

Residential Systems' Jeremy Glowacki and Leon Speaker's Noah Kaplan at the end of the tour

Leon HQ Tour 2017

Inside Leon's anechoic chamber

Leon HQ Tour 2017

Leon's hands-on manufacturing process

Leon HQ Tour 2017

Leon's hand-wound crossover

Leon HQ Tour 2017

Unique sculpture is on display throughout Leon. Much of it was created by Leon CEO Noah Kaplan.

Leon HQ Tour 2017

Leon sources its drivers from Israel.

Leon HQ Tour 2017

A warning before entering Leon's engineering department

Leon HQ Tour 2017

Inside Leon's engineering department

Leon HQ Tour 2017

Leon's engineers at work

Leon HQ Tour 2017

Leon's demo room

Leon HQ Tour 2017

A wide shot of Leon's final assembly

Leon HQ Tour 2017

Here's another stage of assembly

Leon HQ Tour 2017

Leon's picturesque headquarters hallway

Leon HQ Tour 2017

More original artwork from Noah Kaplan

Leon HQ Tour 2017

Noah Kaplan demonstrates a miter saw

Leon HQ Tour 2017

Leon's Timbre SEVEN bookshelf speakers

Leon HQ Tour 2017

Leon invested in a machine to shred old boxes into new packing materials

Leon HQ Tour 2017

As part of its Lean Manufacturing, Leon delivers speaker kits to its assemblers in these custom-built cases.

Leon HQ Tour 2017

Wrapping speaker grille cloth

Leon HQ Tour 2017

Putting finishing touch on grille cloth

Leon HQ Tour 2017

Adding the drivers

Leon HQ Tour 2017

Testing a speaker for proper polarity

Leon HQ Tour 2017

The Glowacki family taking a breather in the marketing department

Leon HQ Tour 2017

Noah Kaplan next to a prototype concept in the hallways of his company's headquarters

Leon HQ Tour 2017

Outside Leon's Ann Arbor headquarters