SpectraCal Appoints AVProAlliance as Distributor


By RS Staff December 13,2012


SpectraCal, Inc. a developer of video calibration software, has appointed Sioux Falls, SD-based AVProAlliance as its Master Distributor for Professional Calibration Solutions. 

“AVProAlliance will provide the same standard of excellent customer care and support that SpectraCal formerly delivered directly,” said SpectraCal CEO L.A. Heberlein. 

According to the company, in most cases, the customer representatives will be the same. SpectraCal formerly supported customers from a Sioux Falls based office, and the personnel there have transferred to AVProAlliance.

“Many customers in this industry have had the same rep for fourteen years,” Heberlein said. “The company names change—Sencore, SpectraCal, or AVPro Alliance—but on the other end of the phone is the same Jerry Palleschi, Loel Wheeler, Steve Jackson, and Scott Reardon that has been making sure your professional calibration needs have been taken care of for over a decade.”

The switch to an independent sales organization was made, SpectraCal said, to provide improved responsiveness to customer needs.

“You’ll see AVProAlliance providing a broader range of products than we were able to do as SpectraCal, which always needed to focus on the primary responsibility for developing the CalMAN calibration market,” said Jerry Palleschi, who will lead the new sales organization.

AVProAlliance will retain the same phone numbers and toll-free lines formerly used by the SpectraCal organization: +1 877 886 5112 and +1 605 274 6055. The AVProAlliance website is www.avproalliance.com

Heberlein and Palleschi emphasized that all existing business lines have been continued, and in many cases strengthened. “Nothing has been dropped. New hardware is continuing to be added, and CalMAN continues to be strengthened every day,” said Heberlein, pointing to the several strong features now being beta-tested in a new version of CalMAN.

“Only the company names have changed,” Palleschi stressed. “The faces are the same. And our fanatical devotion to satisfying customer requirements will never change."

For additional information, see www.avproalliance.com, write sales@avproalliance.com, or call +1 877 886 5112

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