DreamWall has announced the appointments of Dave Cusick as vice president of sales and Russ Hoffman as director of customer experience. Both industry veterans bring decades of experience, established relationships, and extensive expertise across the custom integration and commercial AV channels, strengthening DreamWall’s dealer-first commitment and supporting its continued expansion across the CEDIA and InfoComm markets.
Cusick brings more than three decades of consumer electronics industry experience, including over a decade specializing in direct-view LED technology, advanced display solutions, and channel development. Most recently, Cusick served for more than six years as Midwest senior account manager for direct-view LED at LG Electronics. His career also includes key positions with Lenbrook, NuVision, Fujitsu, Absen America, Luminit Projection Screens, and Cirrus Screen, establishing extensive expertise in display technologies, strategic sales, and dealer development.
In his new leadership role, Cusick will spearhead national sales initiatives, expand DreamWall’s dealer and distribution network, and drive growth across the residential custom integration and commercial AV markets.
Hoffman brings decades of experience in the custom electronics industry, with extensive expertise in dealer training, technical support, and channel development. During his more than 16-year tenure with URC, Hoffman served as vice president of training and technical support, helping integrators successfully deploy advanced control and automation technologies. His career also includes positions with DataSmart, WAVE Electronics, and Tweeter, providing a strong foundation in dealer relations, technical education, and business development. His extensive industry experience and understanding of the evolving needs of custom integration professionals further strengthen DreamWall’s commitment to exceptional dealer support and long-term channel partnerships.
The appointments reinforce DreamWall’s dealer-first commitment to making premium MicroLED technology more accessible, profitable, and easier to integrate.
For more information, visit www.dreamwall.net.
