Menlo Park, CA–Pacific Media Associates (PMA), the global market information experts on large-screen displays, reports that December 2005 sales for flat panel televisions in North America rose 22 percent from the prior month’s levels, and 112 percent compared with December 2004’s sales. Their Flat Panel Display Tracking Service also shows that revenues rose 17 percent compared with November, while the average street price fell 4 percent. Compared with the previous December, 2005 showed a revenue increase of 57 percent, along with a dramatic 26-percent decline in average street price.
“A lot of the action was in the 30-inch to 35-inch size range,” according to Rosemary Abowd, vice president of Pacific Media Associates. “The unit market share for this segment increased two points to 27 percent, and the average street price for this segment fell 8 percent to $1,500.”
The competition between LCD and plasma continues to be a tight race. The Panasonic TH-42PX50U 42-inch XGA plasma TV was the top-selling consumer model in December, but the Sony KDL-V40XBR1 40-inch LCD TV was close behind in second place. Panasonic remained No. 1 in unit share sales for December, but Pioneer held onto its No. 1 position in revenue share.
Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.
For more information, visit www.pacificmediaassociates.com.