The holiday season provides the perfect opportunity to reflect on the year that’s passed, consider the future, and develop an action plan for January. It’s a great time to soak it all in and dream about what’s possible. What follows are my dreams for 2017
Like it or not, when a client hires you to install their home technology, implied is the assumption of liability for anything that happens to their network. Whether or not you understand this implication at the time of sale is your call. I don’t know about you, but being proactive vs. reactive always has served me well.
Within hours of the new Apple TV announcement, clients were emailing and calling to see when we could install it. I told them all the same thing: Let’s wait until it is available to see if it is worth it and to ensure we can integrate with the existing control system. Well, now that it is here, I feel comfortable giving my clients some advice on it.
as an industry, sometimes we stick with the same old songs because they’re familiar and we know all the words: word of mouth, yard signs, truck wraps and a dicey dabble in ads or an open house once a year. But have we really tried a new tune? Maybe now’s the time to be the champion of change in your market and take it.
Apple does simple (one of the hardest features to deliver) really well. So does Sonos. I would love to see the two figure out how to work together natively. Our job is to deliver simplicity to our customers and figure out how to best design a revenue model around that promise.
To see ourselves as others see us; that would be quite a gift, no? Robert Burns expressed that sentiment more than 200 years ago in a poem written about—of all unlikely things—a louse. Burns suggested that we could avoid all sorts of mistakes and misfortune if we could watch ourselves from the world’s objective point of view.
At my custom integration company, we’ve segmented our market into different categories: Pays For Service (self explanatory), DIY (Do It Yourselfer), Free Stuff (thinks that a $99 ADT system sounds swell), Big Box (bring on the Geek Squad!), and Trunk Slammer (one- to two-man shop with no overhead and little business acumen) and developed engagement strategies for each.
An effective web presence has evolved to become the central crucial element in the process of marketing your tech business. But the truth is, many companies fail to recognize the critical importance of a website and the amazing influence it can have on your business.
Life and business can be compared to a marathon, not a sprint, and it’s important to stay healthy so we can be there for our families, our companies, and ourselves.
Luxul has added two new PoE switches that are purpose built for professional installers of IP video solutions.