Micah Sheveloff founded WIRC Media Tactics in 2003, a B-to-B public relations specialist in the smart home, high-performance audio, and 12-volt markets. Prior to 2003, Sheveloff was a trade analyst/editor for AudioVideo International after having owned and operated a nationally recognized 12V retail/installation facility called Audio Coupe for 11 years in Fairfield, Connecticut. This long and colorful journey has enabled Sheveloff to become familiar with the sales channel dynamics in numerous vertical markets as well as quite a few AV manufacturers. This broad understanding of the consumer and custom electronics communities has been a useful asset as he serves clients at WIRC Media. Sheveloff is now based in Saint Petersburg, Florida.