For Sony, there’s no detail too small, no challenge too complex. To create the best entertainment experiences possible, this stalwart company “works closely with movie studios to show content exactly as the creator intended,” said Jeff Goldstein, Head of Sales, Sony’s Consumer Integrated Systems (CIS) Division.
With so much incredible content now available, and a growing appetite for robust residential solutions, the company is bringing its hallmark processing into its home cinema lineup. The X1 for Projector 4K models (VPL-VW325ES and VPL-VW1025ES), and the step-up model, the 4K SXRD, 10,000-lumen X1 for Projector (VPL-GTZ380), “present content with unmatched precision by increasing clarity and contrast through Sony technologies,” Goldstein said.
During its Sony’s CI Live! virtual event being held, September 1-3, Sony will show how its new 4K models—equipped with the X1 for projector processing chip—demonstrate a new level of functionality and performance. Live virtual booth tours will be given each day at 8:00 a.m., 11:00 a.m., and 2:00 p.m. Pacific Daylight Time.
“Dealers will see our flagship projector, and many of these products, for the very first time at Sony’s CI Live!,” Goldstein enthused.
The GTZ380 is nicknamed the “Ultimate” for a reason.
Dual Database Processing
Sony maintains that its video processing has long been an industry standard. Now, the company’s projection range—from entry-level products, up through the highest tier—benefits from X1’s image processing. “We’ve taken our entry model (325ES) and added the X1 chip, a major upgrade from the previous model,” said Goldstein. “Similarly, the 1025ES adds this advanced processing capability. The basic structure of the projector is still the same, but you will see even better image quality because of the addition of the X1’s superior processing.”
Another advantage of the top-shelf GTZ380 is Sony’s Dual Database Processing with Dynamic HDR Enhancer, a technology that reduces digital noise for the lowest possible ambient noise. Dual Database Processing is a vital element of GTZ380’s prowess.
Image clarity is crucial, and Sony believes the object-based Super Resolution with Dynamic HDR Enhancer feature of the GTZ380 is a game changer. This technology tracks the same mode of pathing as the human eye, zooming in on portions of the screen where you’re intended to look. Object-based Super Resolution adds additional clarity and resolution to those areas in the process. As Goldstein explained, “The result of Super Resolution is a more immersive way to view content. There’s nothing like it on the market, and Sony designed it to make projection feel as intuitive and realistic as possible.”
Digital Contrast Optimizer
One of the noteworthy features that makes the GTZ380 “the ultimate bridge between clarity and contrast,” said Goldstein, “is its Dual-Contrast Optimizer with Dynamic HDR Enhancer.” This technology works to sharpen edges and highlight contrast, helping content truly pop on your screen.
Object-Based HDR Remaster
With Sony’s Object-based HDR Remaster with Dynamic HDR Enhancer, another highlight of the new GTZ380, the color of individual objects on screen is analyzed scene by scene, and the contrast dynamically adjusted. You’ll see contours, hidden textures, and depths with an unparalleled contrast and color.
Sony’s CI Live! Virtual Event
Sony is building off its overwhelming success with last year’s CEDIA Expo Virtual event where they erected a full-scale booth inside its San Diego offices. “We produced a live television show,” said Goldstein, “with a high degree of interactivity.”
Sony will deliver another outstanding virtual event. The Sony training team will host the event and take dealers through the booth tour by appointment. Chat rooms will be monitored by Sony staff and bring questions right to the show floor and have them answered live during the broadcast. “I think Sony dealers that attended last year really appreciated the effort we made to create something that was worth sitting through for an hour during this busy time,” said Goldstein, “It was really well received.”
This year, the company has reimagined its Sony’s CI Live! booth to demonstrate the features and vision that make its solutions distinct. Sony’s virtual booth is the “big picture” space. Everything there will focus on Sony’s large-screen offerings: the 100-inch TV; a selection of 85- and 83-inch OLED A90s; the top-of-the-line GTZ380; the 325ES; and the 1025ES will all be showcased. “We will also incorporate a compliment of select audio products and static projectors to round out the offerings,” Goldstein added.
Goldstein noted that “maintaining dealer support” is integral to Sony’s success. “During Sony’s CI Live!, we will have a full staff of trainers who will be available any time to collaborate with dealers on installation questions, room layouts, and screen material,” he added.
Sony continues to shape the home theater market because “we are always innovating and introducing new products with meaningful impacts in consumers’ homes,” Goldstein stated. Significant resources are devoted to research and development to refresh popular models and debut new products. “Sony has been a leader in this space for a long time—and we fully intend to stay there,” Goldstein said.
Sony has reported strong growth across its entire projector lineup, and it looks forward to new opportunities. “We are confident our dealers will appreciate how the GTZ380 fills a new area of the market,” Goldstein noted. “This model will allow you to put a projector into any lighting environment because of its 10,000-lumens brightness level. The GTZ380 adds more application flexibility as well.”
Celebrating the Channel
Dealers will receive invitations to join Sony’s CI Live! for news and updates. The team hopes to celebrate the resilience of the AV community and the relationships they have cultivated. “Don’t miss this unique opportunity to see our flagship projector in action,” Goldstein said.
Sony’s X1 for Projector (VPL-VW325ES) 4K HDR Home Theater Projector Highlights:
- X1™ processor for projector
- Dynamic HDR Enhancer
- Full Native 4K resolution on 3 SXRD imagers: 4096 x 2160 pixels each
- 1,500 Lumens
- MORE INFO: https://electronics.sony.com/tv-video/projectors/all-projectors/p/vplvw325es
Sony’s X1 for Projector (VPL-VW1025ES) 4K HDR Laser Home Theater Projector Highlights:
- X1™ processor for projector
- Dynamic HDR Enhancer
- Full 4K resolution with 4096 x 2160 pixels
- ARC-F lens delivers more crisp images from corner to corner
- 2,200 Lumens
- MORE INFO: https://electronics.sony.com/tv-video/projectors/all-projectors/p/vplvw1025es
Sony’s X1 Ultimate (VPL-GTZ380) 4K SXRD Laser Projector Highlights:
- 10,000 lumens achieve D65 industry-standard color balance and DCI-P3 color space without brightness loss
- X1TM Ultimate for projector
- Full 4K resolution on 3 SXRD™ Panel
- Z-PhosphorTM laser with red laser diode
- Object-based Super Resolution
- Dual Database Processing
- Object based HDR Remaster
- Digital Contrast Optimizer
- Dynamic HDR Enhancer
- HDR Reference Mode
- Up to 20,000 hours of virtually maintenance free operation
- MORE INFO: https://electronics.sony.com/tv-video/projectors/all-projectors/p/vplgtz380
- VPL-VW325ES – $5,499.99
- VPL-VW1025ES – $39,999.99
- X1 Ultimate (GTZ380) – $80,000.00