URC has announced the featured products and integrations planned for CEDIA 2025 (booth #2118). URC is announcing new products, features, and integrations with benefits for its exclusive dealer group, smart homeowners, and savvy commercial managers.
- Voice Control: Building on certified Apple TV, Comcast Xfinity, and Amazon Alexa integrations, URC announces the launch of URC Voice, a proprietary voice-enabled control platform. Control devices in Total Control or Complete Control systems with a single voice command.
- URC’s Total Control Graphic Customization: URC Accelerator software for Total Control continues to evolve state-of-the-art customization to personalize any residential or commercial system. With Accelerator software, you can build interfaces with new custom backgrounds, icons, and graphic portfolios that fit the end-user’s personal style.
- Lighting and In-Wall Keypads: Adding to the LT-3300 and ZW-10, URC continues to upgrade URC’s proprietary product line with the LT-3400 in-wall keypad, giving dealers an all-in-one, easy-to-program, macro-launching solution. With installation-friendly features like simple programming, auto load detection, customizable laser-cut LED bar, icon, or text configurations, reliable performance, and Z-Wave networking, the LT-3400 is sure to be a hit with installers. Additionally, URC is launching a new collaboration with Black Nova offering designer, elevated keypads integrated into URC’s Total Control.
- URC’s HDA: High-Definition Audio continues to expand its powerful, high-fidelity audio solution with built-in DSP, ducking/paging features, uncompromising quality, and studio sound for residential and commercial environments. With a portfolio of reliable amplifiers, adapters and switches, URC continues to evolve with a new Netgear partnership that expands the scalability and versatility of HDA installations.
- URC Essentials: URC continues to expand its entry-level system solutions with URC Essentials. Starting at an MSRP of only $1000, URC Essentials pairs an advanced system controller with an ergonomic handheld remote or responsive touch screen. Homeowners and commercial managers can realize the benefits of URC’s Total Control in a scalable, reliable starter automation system.
- MRA-DUO: With dealer success a top priority, URC has announced the launch of the versatile MRA-DUO, a compact control solution designed to extend the capabilities of the URC system. The MRA-DUO delivers reliable control of both Bluetooth and Infrared devices through a sleek, network-connected form factor. It’s perfect for entertainment rooms, bedrooms, or offices where Bluetooth and IR device integration are present.
- Integrations: With hundreds of integrations already established, URC’s announcements include new integrations: Axion Lighting, Black Nova, BluOS Music, Furrion TVs, Hisense, Jellyfish Lighting, Network Thermostats, SunBrite TVs, and WiiM Music Players.
Regarding CEDIA and URC’s future, Chang K. Park, CEO of URC, comments: “Our focus continues to be squarely on aiding our dealers and distributors in growing and evolving their businesses in the changing market. As a long-time CEDIA exhibitor, we continue to renew our commitment to a premium end-user experience with intuitive control software and reliable, design-forward product. Finally, we are carefully activating artificial intelligence (AI) and computer learning can help URC deliver elevated, affordable, smart living experiences.”
Artificial Intelligence is gaining momentum within URC with the 2024 launch of a virtual assistant and the continued integration of learning into its Total Control system. “Integrating advanced technology, like AI, is a strategic imperative developed over the past few years, including launching a Virtual Smart Home experience leveraging ultra-realistic, Virtual Reality,” says Ron Pence, URC’s marketing lead. “Learning end-user preferences and integrating into their automation system continues to evolve as part of a broader plan to leverage advanced intelligence to accelerate innovation across the business model, accelerating marketplace growth and affinity.”
Visit URC at CEDIA 2025 booth #2118 and www.urc-automation.com.
