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Parks Associates Announces Topics for 22nd Annual Connections Conference

Event Considered To Be The Premier Connected Home Conference

Park Associates announced the topics for the 22nd annual Connections Conference to be held May 22-24, 2018, at the Hyatt Regency San Francisco. The firm’s research finds more than one-half of U.S. broadband households plan to purchase a smart home device in the next 12 months. The event focuses on business strategies to convert consumer intentions to actual adoption and analyzes the transition to service-based models built on AI and contextual learning in order to expand the use cases and life cycles of IoT solutions.
Mark Spates, Product Lead for Smart Home at Google, will present the opening keynote on May 22 and address the growing landscape and future of connected products in the home.

“Creating combinations of use cases, such as monitoring combined with safety, security, and health alerts, will help to drive broad, mass-market adoption of smart products and services—up to 70% of U.S. broadband households express strong interest in smart home packages that feature multiple cross-industry benefits,” said Elizabeth Parks, senior vice president at Parks Associates. “Data analytics, machine learning, and AI will play a substantial role in creating flexible, user-specific IoT solutions that enhance and expand value propositions. We are excited about this year’s connections conference and look forward to featuring new innovations driving changes in the smart home and connected entertainment industries.”
Early Conference Sponsors include Zigbee Alliance, Rapid Response Monitoring, Cirrent, iQor, Trusource Labs, Whisker Labs, Johnson Controls, HomeAdvisor, HelloTech, and MivaTek.

Event Topics Include:

Innovations to Improve Consumer UX

•Voice-First Smart Experience: Innovation and Disruption

• AI: Contextual Learning to Drive Smart Home and Entertainment Experiences

• Personalizing the Experience: Cloud Platforms, CE, and IoT

• Security and Data Analytics:  Protecting the Connected Consumer

• Focus on the Experience: Interoperability & Integration

• In-Home Tech Support: Creating Consumer Confidence
IoT Impact on Multiple Industries

• Home Security: Expanding the Market 

• Extending Monitoring Services to Smart Products

• Integrating Energy Services with the Smart Home

• Insurance and Consumer IoT Markets: New Business Models

• Independent Living: Serving Consumers at Home
Smart Home Solutions

• Smart Home Business Models: Shift to Services

• Smart Home Platforms: Health, Safety, and Security Use Cases

• Smart Home Devices: Crossing the Chasm

• Smart Home Platforms: Consumer Value and Experience

• Expanding Smart Home Channels: Builders, Utilities, Dealers

• IoT: Selling Smart Home Products through the Experience 

• Connected Product Ecosystems: Entertainment and Smart Home

• Investment Strategies: Connected Home & IoT 

CONNECTIONS™ attracts more than 650 executives each year to discuss the changing landscape for the smart home and IoT, to provide insight and learning into the new business models, to share technology and standards developments, and to focus on consumer engagement strategies.