F-Secure and Parks Associates are co-hosting a webcast called “Solving the Five Security Threats: Complete Consumer Protection,” taking place on April 21 at 1:00 PM, that details the evolution of security and privacy risks and presents step-by-step strategies to deliver peace of mind to connected consumers on the five key risk fronts:
- Internet-connected smart devices in the home
- Personal mobile device usage with online browsing and apps
- Children spending time online
- Use of public Wi-Fi networks
- Identity theft with any online transaction or use of an online service
Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks.
The rising need for seamless and more holistic digital protection creates a business opportunity for many ecosystem players in the connected home security space. ISPs are in the best position to ensure the customer digital experience is not disrupted by privacy and security threats. Service providers can deploy a variety of business models for security solutions, from value-added services that shore up the value of a broadband subscription to segmentation strategies leveraging freemium models with premium service tiers that generate additional revenue.
Regardless of the specific model, ISPs will help increase the lifetime value of their customers by providing security and privacy protection, thereby increasing revenue and impacting customer loyalty.
This webcast highlights the data security protection market opportunities for service providers, with analyst insights, consumer research, and industry perspectives from security and broadband service providers.
For more information, and to register, visit http://www.parksassociates.com/f-secure-apr2020.