Azione Looks to 2018 with Science of Selling, Key Leader Meetings Enrichment Training Sessions will Take Place in April and JuneBy RSI Staff Published: January 4, 2018 ⋅ Updated: April 15, 2019 Azione Unlimited, the custom installation education and buying group, has scheduled two enrichment training meetings for members in 2018: The Science of Selling and Key Leaders. The Science of Selling, to be held April 3-4, 2018 in Dallas, TX, is designed for integrators to glean new techniques and specific language to help gain trust from clients. Led by Dave Chace of Training Allies, the conference offers participants strategies on how to engage buyers’ emotions, reduce competitors’ influence, neutralize objections, and lock-in commitments. The training is available for Azione member executives and sales leaders; a second session is planned for later in 2018. The Key Leaders Meeting, to be held June 4-5, 2018 in Chicago, IL, is aimed at vice presidents of operations, chief operating officers, and middle management. The meeting’s primary goal is to focus on the challenges that specifically affect this group of key leaders, providing opportunities for education and idea sharing. Select vendor sponsors attend and provide input at this impactful gathering, which includes informative sessions, round-tables & discussions. A wide range of topics is covered at the two-day event, such as talent development, process improvement, profitability, and sales. “Azione’s 2018 training meetings offer integrator executives and managers progressive, practical strategies that they can immediately apply to improve their businesses,” said Richard Glikes, president of Azione Unlimited, the only buying group in which vendors and dealers are equal members. “The Science of Selling and Key Leaders, coupled with two major complimentary conferences, and other learning initiatives, aligns with our 2018 theme, ‘Perfect Partners,’ in which we strive to offer members the very best opportunities to learn and apply new industry acumen.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.