20th Century Fox’s Penney to Deliver CEDIA’s 2018 Keynote Address will Focus on How Direct-to-Consumer Services and Human- and Machine-based Personalization will Accelerate Change in the Content and Distribution LandscapeBy RS Staff Published: May 10, 2018 ⋅ Updated: April 15, 2019 CEDIA has announced that John Penney, executive vice president of consumer business development and strategic partnerships for 20th Century Fox will deliver the 2018 CEDIA Expo keynote. Penney’s keynote will focus on how the proliferation of direct-to-consumer services in tandem with the powerful hand of human and machine-based personalization will accelerate change in the content and distribution landscape and bring about business opportunities for integrators. “I am hopeful the keynote will deliver a holistic view of the home as a dynamic and evolving environment—one where hardware, software, and services requiring integration come together to provide consumer experiences that are even richer and more compelling,” Penney said. Dave Pedigo, CEDIA VP of emerging technologies, added, “Entertainment projects continue to represent a very large segment of CEDIA work. Getting an inside look at how augmented reality and artificial intelligence will add both value and complexity to the systems CEDIA members design will be an incredible opportunity to prepare for the next wave of innovation in this segment.” Penney has spent his career in the entertainment field focusing on digital content. Prior to joining 20th Century Fox, he spent seven years at STARZ and seven years at HBO, respectively. Penney’s expertise in this area has been lent to the Academy of Television Arts & Sciences where he serves as a founding member of the Vision Council: Interactive Media Peer Group. Members of this council are tasked with identifying trends and disruptions, defining and addressing challenges, and recommending solutions for Academy members. The 2018 CEDIA Expo Keynote is free for CEDIA Expo attendees and will take place on Wednesday, September 5 at 5:30 p.m. in room 20A at the San Diego Convention Center. CEDIA Expo will be held Sept. 4-8 at the San Diego Convention Center. The show floor will be open September 6-8. Registration is now open www.cediaexpo.com. SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.