Accell, a provider of audio/video, computer interconnects, and accessories, has expanded its executive team with the addition of Anders Peterson as vice president of sales for North America, K.Y. Tsai as vice president of marketing, and Steven Affonso as director of channel sales.
In addition to his role as vice president of sales for Accell’s parent company BizLink, Peterson will oversee the North American sales and business development for Accell.
While remaining the VP of Marketing for BizLink, Tsai joins Accell to oversee the companies’ marketing and product development efforts. He brings more than 20 years of industry experience in the development and marketing of high technology products.
Formerly with Monster Cable, where he served as the national sales manager for distributors and buying groups, Affonso joins Accell with 18 years of sales and product experience in the consumer electronic and custom installation channels.
“Building an experienced management team is instrumental in strengthening Accell’s position as a leading consumer electronics accessory brand,” Accell president Annie Kuo stated. “Our significant personnel updates further solidify the commitment that Accell has to its customers and business partners of providing outstanding products and support.”