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SI Expands Sales Force and Dealer Training

Adds seven new sales firms and announces several live and virtual training programs.

Screen Innovations has revealed new categories along with additional sales staff, multiple factory training opportunities, and increased dealer incentives.

Screen Innovations announces the expansion of its sales representative force with seven new sales firms — six U.S. firms and one Canadian company to its roster. Since the fall of 2023, SI added AV Marketing Services (North Central), Momentum Marketing (Rockies), AV Partners (SoCal / AZ / LV), Elite3 Pro (TOLA), Luxury Integrated Technologies (SE), A I T Marketing (Metro NY/NJ), and 5 Element Sales and Marketing (Canada).  The new sales partners were trained in Austin, Texas, at SI facilities in February.

Screen Innovations - Sales and Training
SI training.

2024 Expanded SI Training

Today, window coverings and shades are a major growth category in the CI channel. The indoor and outdoor shade business has increased significantly, with a 25% increase in wired shades and a 50% increase in battery shades, as CE Pro recently reported. Screen Innovations is dedicated to educating and training dealers to design, specify, order, and sell these new category products. The expansion into shades and window coverings is a solid growth opportunity for all.

Screen Innovations will present both live event and online training events in March, April, and May 2024. Dealers are invited to join one of their free factory training events — either in person, or online. Live event participants will enjoy fun, food, and drinks while learning during the factory training meeting in Austin, Texas.  Dealers can sign up and work with their local sales representative to unlock $10K in incentives as a certified SI shade and projection screen dealer.

Additional online events will be added throughout 2024.

For more information, visit