Alex Moss Expands Atlona International Sales Atlona has strengthened its UK and Ireland sales team with the appointment of industry veteran Alex Moss as senior sales manager. By RS Staff Published: September 26, 2017 ⋅ Updated: April 15, 2019 Alex MossAtlona has strengthened its UK and Ireland sales team with the appointment of industry veteran Alex Moss as senior sales manager. Reporting to Atlona general manager Ronni Guggenheim, Moss will leverage his industry expertise to support sales initiatives across end users, partners, and systems integrators as he works to expand the company’s regional presence. Moss’ trajectory has followed parallel sales and technology paths through much of his nearly 10 years in the commercial AV industry. Since late 2013, he has held technical sales consultant and sales manager positions at various times with Cabletime, a manufacturer of IPTV, digital signage and media distribution products. In the latter position, he nurtured business development and direct customer relationships with the company’s entire UK/Ireland end user base, working to consolidate projects through the company’s distribution channels — a key focus of Alex’s new Atlona role. Prior to his four years at Cabletime, he worked across several sales and technology specialist roles at True Colours Distribution Ltd., which serves the technical AV solutions division of Midwich, a UK-based distributor and Atlona partner. “With the addition of AVoIP, control and wireless collaboration, Atlona’s product offering has evolved toward a full solutions-oriented approach,” Guggenheim said. “The sales process has therefore grown more demanding as we cover a broader scope in commercial AV installations.” Atlona has been moving into emerging business areas through its OmniStream AV over IP family and the Velocity networked control platform.