DMF has appointed Marcus Lovely as senior sales manager, NY Metro. Lovely will drive sales growth for DMF across the New York City metropolitan area and the broader Northeast market.
In his new role, Lovely will partner with integrators, lighting designers, architects, and builders throughout the region to champion intentional lighting. He will work hands-on with DMF dealers on luxury residential projects from specification through commissioning, while serving as an evangelist for DMF’s modular platform and its precise color rendering, smooth, flicker-free dimming, and flexibility to adapt as a client’s design vision evolves.
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as vice president of sales. He led sales strategy across ultra-high-end residential markets and oversaw complex, design-driven integrations spanning architectural lighting, lighting control, pro audio, and infrastructure design from concept through execution. He previously served as the company’s chief technology officer, giving him the technical depth to support dealers on demanding projects.
Under Lovely’s leadership, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year since 2018 and was featured in national marketing and internal training content for its expertise in client experience and system design. Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021, whose studio concept integrates high-end audio, lighting, and experience design.
For more information, visit www.dmfluxury.com.
