DMF Lighting has announced key marketing leadership updates designed to support continued portfolio expansion, channel engagement, and long-term growth across both indoor and outdoor lighting solutions.
As part of this strategic evolution, Stephen Roome has transitioned into the role of senior marketing manager, HK Luxury, DMF Lighting’s sister company focused on architectural outdoor and landscape lighting solutions. At the same time, Rebecca Lynn has joined DMF Lighting as marketing manager, integrator channel, assuming responsibility for marketing strategy and execution supporting the company’s custom integration partners.
Roome has been with DMF Lighting since 2021, most recently serving as CI channel marketing manager. In that role, he played a central part in shaping DMF’s integrator-focused marketing efforts, including the launch of products, the expansion of DMF Luxury initiatives, oversight of DMF’s B2B strategy, and the development of content-driven programs designed to support integrators in the field. In his new position, Roome will apply his expertise in B2B channel marketing and digital strategy to help accelerate HK Lighting’s growth in the exterior lighting market.
“Stephen has been instrumental in building DMF’s channel marketing foundation,” says Ruslan Polinovsky, senior director of marketing at DMF Lighting. “His transition to HK Lighting allows us to extend that expertise into our outdoor portfolio while ensuring strong alignment across our brands. It’s a strategic move that supports where our business and our customers are headed.”
“HK Lighting has a strong foundation and a clear opportunity for growth as outdoor lighting becomes a more integrated part of the overall lighting design conversation,” says Roome. “I’m excited to focus on building programs and tools that help partners clearly communicate the value of high-performance outdoor lighting while staying closely aligned with the broader DMF ecosystem.”
Joining DMF Lighting, Lynn takes on the role of marketing manager, integrator channel, where she will focus on programs, campaigns, and tools that align DMF’s product innovation with how integrators specify, sell, and deploy lighting solutions. Her responsibilities include driving data-informed marketing initiatives that support dealer engagement, demand generation, and long-term channel success.
Lynn brings a diverse background spanning product marketing, brand management, CRM, analytics, and customer engagement across automotive, consumer technology, and connected services. Most recently, she led business and marketing strategy for connected digital services at American Honda Motor Company, overseeing subscription growth, revenue performance, and KPI-driven initiatives. Her experience also includes senior product marketing roles at Yamaha Corporation of America, along with analytics and customer engagement leadership positions at Hyundai Motor America and Toyota.
“Rebecca brings a rare combination of strategic thinking and executional discipline,” Polinovsky says. “Her experience building scalable, data-driven marketing programs across complex product ecosystems makes her an ideal fit as we continue to deepen our focus on the integrator channel.”
“DMF has a unique position in the market, where performance, modularity, and design flexibility directly impact how integrators work and sell,” says Lynn. “I’m excited to build marketing programs that are both data-driven and practical, tools that genuinely help integrators succeed in the field while reinforcing DMF’s leadership in lighting.”
For more information about DMF Lighting, visit www.dmfluxury.com. More information about HK Lighting is available at www.hkluxury.com.
