Features
What Does the Future of Marketing Look Like?
From conversational marketing to emotional engagement, here are a handful of top trends.
Marketing
News
Caster and bluesalve to Offer Full-Service Technology Consulting
Partnership is designed to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise, and emerging industries.
Features
5 Ways to Send Meaningful Season’s Greetings
Relationships are a crucial part of any business, so, Season’s Greetings should be an integral part of your marketing plan!
Features
Getting Started With Digital Advertising
Advertising online can be intimidating and overwhelming. This short guide will tamp down the fear so you can grow your business.
Features
Action Planning: Maximizing Your Marketing Potential
Stay the course and follow through to reap (more) rewards in 2023.
News
ProSource Names New Marketing and Events Specialist
Marketing and events professional Alexa Wolf joins the ProSource team.
News
CEDIA Names Christine DeJoy as Vice President of Communications
The now-complete executive leadership team boasts a broad range of perspectives.
News
Heidi Gunderson Joins ProSource as Director of Marketing and Events
Tasked with communicating the group’s vendor promotions, growth strategies, and program benefits to members.
News
Industry Marketing Specialists One Firefly Launches Video Services Solution
New turnkey service removes the primary obstacles of video production — time, resources, and knowledge.
News
One Firefly Ranks on the Inc. 5000 List
For the third time, One Firefly appears on the Inc. 5000, this year at no. 3807.
Features
Are You All In to Win?
Going all-in with the design/build community means making them feel welcome with your words, website, and work.
News
One Firefly and Coastal Source Partner on Dealer Marketing Campaign
New campaign to inspire and educate homeowners on how to “light the night” year-round and transform their outdoor spaces with outdoor lighting.
News
One Firefly and Lutron Announce Partnership
Lutron residential dealers can use their MDF for One Firefly marketing services.
News
Frank Malitz Named Director, Sales and Marketing for Alta Audio
In this newly created role, Malitz will focus on increasing retail and sales opportunities.
Features
How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
News
RoseWater Energy Launches New Consumer Website
Dealer portal created to support integrators’ needs.
Events
Azione Unlimited Leadership Symposiums to Focus on Marketing and Operations
Two-day event takes place in Rosemont, IL in late July.
News
Gordon Isaac Joins Origin Acoustics as Chief Marketing and Strategy Officer
Brings nearly 30 years of CI channel experience with him.
News
Kaleidescape Partners With Two Additional Manufacturer’s Rep Firms
Kaleidescape to work with Precision Sales Group, Inc. in the Southeast and AMI Sales in Florida.
News
One Firefly Introduces Video Pioneer Video Production Service
Takes care of the entire video production process — from strategy and pre-production to editing and deployment.
News
One Firefly and Kaleidescape Partner on Dealer Marketing Campaign
Program involves email, Facebook ads, live chat, and a cloud-based landing page, and is free for qualifying dealers.
Features
On the Value of Human Interaction
Are you hitting or missing the human connection in your marketing?
Features
Top Ten Marketing Mishaps to Avoid
Some funny and not-so-funny slip-ups we’ve noticed over the years.
News
Parasol Announces “Do It For Me” Solutions
Offers turnkey marketing, sales, billing, and back-office development solutions to dealers.
Features
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
News
One Firefly and Josh.ai Launch New Dealer Program
Josh.ai dealers can leverage their performance-based rebates for One Firefly services.
Features
Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!
Features
Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
News
CEDIA Becomes Grow with Google Education Partner
Current and prospective members can access sales, marketing, and business courses to boost skills in the industry.
Features
Managing Your Local Presence
Marketing locally should be part of your strategy. How does your brand measure up in your area?
News
Caster Promotes Gil and Girard to Director, Account Services
Will continue working with clients while guiding the entire account services team.
Features
Always Plan for the Worst-Case Scenario
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
Features
Putting the ‘Social’ Back in Social Media
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
News
CEDIA Hires New VP of Marketing, Communication, and Research
Melissa Geitgey, APR, to focus on expanding CEDIA’s marketplace visibility.
News
M&K Sound Announce New American Sales and Marketing Team
Industry veterans Paul Egan and Michael Grover join the company.
Features
Is It Time for an Image Revamp?
Tips on how to buff up the way clients and trade perceive you in 2021.
News
MantelMount Launches TV Ad Campaigns
Goal Is to educate consumers about benefits of MantelMount’s patented “pulldown and swivel” solutions for high-on-the-wall installations.
News
Eleven Engineering Updates SKAAstore.com
Improvements Include advanced shipping options, product presentation, and communications with customers.
News
NuTech Adds to Vijita U.G.; Initiates Company Rebrand
Sales growth and increased demand for marketing and value-added services by manufacturers' representatives drive expansion for the NuTech Group team and brand.