News
Parasound Makes Changes to Sales Team
Joe Finn hired as regional sales manager/marketing manager; Phil Jackson promoted to director of sales.
Marketing
Marketing
Recipe for Online Success
The essential ingredients for an online presence that generates leads.
Features
How to Use Storytelling in Your Marketing
Seven steps to creating the right story for your business.
Blogs
10 Ways Installers Can Improve Their Websites
Digital marketing experts Ryan Kane shares his favorite tips and tricks for creating effective websites.
News
Audio Gear Group Appoints National Brand Manager
Company expands management team with Bryan Strachota.
Features
Storytelling: The Key to Successful Marketing
Make the benefits of your services clear by telling the right story.
News
One Firefly and OneVision Team Up
Integrators using both platforms can leverage the partnership to enhance their efficiency and create a more unified brand experience.
Features
How to Build Credibility and Trust
Five ways to start earning your new client’s trust as quickly as possible.
News
Kaleidescape Appoints Sales and Marketing Leaders
New executives bring years of industry and domain expertise to accelerate growth.
Features
How to Instantly Attract Your Ideal Clients
The last step in completing a solid marketing strategy is creating your core message.
News
WiSA Names Taylor as Vice President of Marketing
Scott Taylor joins the association to help increase its footprint in the retail marketplace.
Features
Talking ‘Bout Lead Generation
Residential-integrator-turned-web-designer Paul Compton tells how to improve your online presence and digital marketing
Events
Azione Spring Conference Focuses on Voice, Lighting, and Marketing Initiatives
Philadelphia Meeting Features Experience Rooms for Vendor/Dealer Engagement
Blogs
What Are You Really Selling?
How Understanding the Three Product Levels Allows You to Differentiate Your Market Position
Blogs
We Just Rebuilt Our Website and It Could Not Have Been Easier
With the Tools Available Today, There is No Excuse for Not Having a Gorgeous Website
Features
James Loudspeaker Selects Sapphire Marketing as Manufacturer’s Sales Rep for New England
James Loudspeaker has appointed Sapphire Marketing as their independent sales representatives for the residential AV market in New England
News
Salamander Designs Adds Scott Srolis to Sales Team
Salamander Designs has added Scott Srolis to lead the Salamander Designs sales team.
Blogs
Be a Brand Ambassador, Not An Abuser
It is always easy to sell negatively. By that I am referring to those sales people who sell the negative of their competition instead...
News
Luxul’s New Hires Bolster Custom Install Support
Luxul, the IP networking brand has hires Mike Grubb as vice president of marketing and Chris Kovacek as Eastern regional sales manager for the...
News
Andrew Regan Joins HiFiMAN as CMA
Industry Veteran to Lead Performance Brand’s Global Sales and Marketing
News
Russound Taps Current Marketing to Rep Southwest Territory
Current Marketing has been named Russound’s manufacturers’ representative for the Arizona, southern Nevada, New Mexico, and El Paso, TX territories, effective immediately.
News
Caster Opens Online Social Media, PR Training Portal
Caster Communications, a consumer tech PR and social media firm, has launched the first online course from Caster Academy.
News
Lenbrook Appoints Custom Partners for Metro NYC
Lenbrook Americas, the North American distributor for specialty AV brands NAD, PSB, and Bluesound has appointed Custom Partners to distribute its three brands to...
News
GoVisionTV Appoints Sales And Marketing Inc. Rep for Michigan
GoVisionTV, a division of LED solutions provider GoVision LLC, has appointed that Sales & Marketing Inc. as its official representative in Michigan.
News
James Loudspeaker Appoints NY Metro Area Rep
James Loudspeaker has appointed The New York Marketing Team as its independent sales arm covering the Metro New York area.
News
Zidek Named IPRO President
Bill Zidek president at Tandem Marketing, an affiliate company of Allnet a Catalyst AV Distributor, has been name IPRO president.
News
Sonos Ads Invite People to Reconnect Through Shared Music
Sonos will launch its 2017 ad campaign during Sunday’s 2017 Grammy Awards ceremony with a 60-second TV spot calling on people to reconnect through...
News
Triad Speakers Appoints New Midwest Rep
Effective this month, loudspeaker manufacturer Triad Speakers Inc. has appointed John Curtiss as its new independent sales representative covering Missouri, Iowa, Nebraska, and Kansas.
News
GoVisionTV Names New Sales Rep
GoVisionTV, a division of LED solutions provider GoVision LLC, announced today that it will be represented by Pacific Rim Marketing (PRM) in the Northwest...
News
AudioControl Appoints Tandem Marketing
AudioControl has appointed Tandem Marketing as independent sales representation for the northern Illinois and eastern Wisconsin regions.
News
Arlington Wins Excellence in Marketing and Communications Award
Arlington received the Award for “Excellence in Marketing and Communications” for AA (medium sized) suppliers at the recently concluded IMARK Annual Meeting in Scottsdale,...
News
Bravas Group Launches New Marketing Program
Bravas Group founders Paul Starkey and Steve Firszt have launched a new marketing program aimed at finding more luxury clients for their group members.
News
IC Realtime Positions VR for Business Promotion
Analysts in the financial and tech sectors have cited virtual reality (VR) as one of the biggest trends for 2016, with huge growth anticipated...
News
Dallas Sight and Sound Adds Andrew Ard as Marketing Director
Dallas Sight and Sound, an AV, lighting control, security systems, and integration company, adds industry veteran and marketing expert Andrew Ard to its team...
Back to Business
Can the CI Business Be Fun Again?
The most common complaint I hear from dealers is, “The business isn’t fun anymore.”
News
TiO Adds New Marketing Team to Rep Lineup
Anuva Automation, the Florida-based manufacturer of TiO (Turn it On) brand automation products, has added the New York Marketing Team Inc. as its representative...
Features
Pitching Your Company in Three Sentences
If put on the spot to give a succinct elevator pitch about your company, how well can you do it? I’m talking about trying...