Features
Showroom Week: If You Build It, Will They Come?
Here are some tips on positioning your showroom to get more traction, traffic, and leads.
Marketing
News
Kat Wheeler Joins One Firefly
Industry veteran has been named account executive of One Firefly’s Southwest territory.
Sponsored
Meet the Modern Audiophile
SVS expands the audience for integrators through innovative products and a dedicated, diverse fanbase.
News
Chelsea Layne Promoted to KEF’s Sales & Marketing Manager
Layne has now been promoted to the Home & Custom Division to support KEF America’s growing independent dealer channel in the USA and Canada.
Features
Ways to Serve the Content Cake
Stretch the value of your content by repurposing them in multiple ways.
News
One Firefly Announces Partnership With Nationwide Southwest
One Firefly will bring marketing education and solutions to Nationwide Southwest’s members.
News
AiSPiRE Introduces “I Am an Integrator” Campaign
Highlights the expertise of custom integrators to help explain their services to consumers.
Blogs
5 Free PR Tools for Custom Integrators
A few complimentary solutions that will help get your company’s PR program off the ground.
News
Kaleidescape Releases New Video to Raise Consumer Awareness
Video highlights the benefits of Kaleidescape, including lossless audio and reverence video.
Features
Your Audience Awaits Part 2: Planning & Producing Your Video
From strategy to upload, here are our top tips for video production.
News
Dirac Names New Chief Marketing Officer
Emelie Gessner Gozzim joins the company and will lead a growing internal and external marketing team in the development and implementation of a brand...
News
DMF and One Firefly Partner on Lighting Campaign for Dealers
Campaign is designed to help homeowners understand the benefits and impact of high-performance lighting.
News
One Firefly Launches MSN and LinkedIn Advertising
Expands its advertising portfolio with a new way to help its clients reach their targeted audience.
Features
What Does the Future of Marketing Look Like?
From conversational marketing to emotional engagement, here are a handful of top trends.
News
Caster and bluesalve to Offer Full-Service Technology Consulting
Partnership is designed to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise, and emerging industries.
Features
5 Ways to Send Meaningful Season’s Greetings
Relationships are a crucial part of any business, so, Season’s Greetings should be an integral part of your marketing plan!
Features
Getting Started With Digital Advertising
Advertising online can be intimidating and overwhelming. This short guide will tamp down the fear so you can grow your business.
Features
Action Planning: Maximizing Your Marketing Potential
Stay the course and follow through to reap (more) rewards in 2023.
News
ProSource Names New Marketing and Events Specialist
Marketing and events professional Alexa Wolf joins the ProSource team.
News
CEDIA Names Christine DeJoy as Vice President of Communications
The now-complete executive leadership team boasts a broad range of perspectives.
News
Heidi Gunderson Joins ProSource as Director of Marketing and Events
Tasked with communicating the group’s vendor promotions, growth strategies, and program benefits to members.
News
Industry Marketing Specialists One Firefly Launches Video Services Solution
New turnkey service removes the primary obstacles of video production — time, resources, and knowledge.
News
One Firefly Ranks on the Inc. 5000 List
For the third time, One Firefly appears on the Inc. 5000, this year at no. 3807.
Features
Are You All In to Win?
Going all-in with the design/build community means making them feel welcome with your words, website, and work.
News
One Firefly and Coastal Source Partner on Dealer Marketing Campaign
New campaign to inspire and educate homeowners on how to “light the night” year-round and transform their outdoor spaces with outdoor lighting.
News
One Firefly and Lutron Announce Partnership
Lutron residential dealers can use their MDF for One Firefly marketing services.
News
Frank Malitz Named Director, Sales and Marketing for Alta Audio
In this newly created role, Malitz will focus on increasing retail and sales opportunities.
Features
How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
News
RoseWater Energy Launches New Consumer Website
Dealer portal created to support integrators’ needs.
Events
Azione Unlimited Leadership Symposiums to Focus on Marketing and Operations
Two-day event takes place in Rosemont, IL in late July.
News
Gordon Isaac Joins Origin Acoustics as Chief Marketing and Strategy Officer
Brings nearly 30 years of CI channel experience with him.
News
Kaleidescape Partners With Two Additional Manufacturer’s Rep Firms
Kaleidescape to work with Precision Sales Group, Inc. in the Southeast and AMI Sales in Florida.
News
One Firefly Introduces Video Pioneer Video Production Service
Takes care of the entire video production process — from strategy and pre-production to editing and deployment.
News
One Firefly and Kaleidescape Partner on Dealer Marketing Campaign
Program involves email, Facebook ads, live chat, and a cloud-based landing page, and is free for qualifying dealers.
Features
On the Value of Human Interaction
Are you hitting or missing the human connection in your marketing?
Features
Top Ten Marketing Mishaps to Avoid
Some funny and not-so-funny slip-ups we’ve noticed over the years.
News
Parasol Announces “Do It For Me” Solutions
Offers turnkey marketing, sales, billing, and back-office development solutions to dealers.
Features
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
News
One Firefly and Josh.ai Launch New Dealer Program
Josh.ai dealers can leverage their performance-based rebates for One Firefly services.
Features
Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!