Features
Always Plan for the Worst-Case Scenario
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
Marketing
Features
Putting the ‘Social’ Back in Social Media
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
News
CEDIA Hires New VP of Marketing, Communication, and Research
Melissa Geitgey, APR, to focus on expanding CEDIA’s marketplace visibility.
News
M&K Sound Announce New American Sales and Marketing Team
Industry veterans Paul Egan and Michael Grover join the company.
Features
Is It Time for an Image Revamp?
Tips on how to buff up the way clients and trade perceive you in 2021.
News
MantelMount Launches TV Ad Campaigns
Goal Is to educate consumers about benefits of MantelMount’s patented “pulldown and swivel” solutions for high-on-the-wall installations.
News
Eleven Engineering Updates SKAAstore.com
Improvements Include advanced shipping options, product presentation, and communications with customers.
News
NuTech Adds to Vijita U.G.; Initiates Company Rebrand
Sales growth and increased demand for marketing and value-added services by manufacturers' representatives drive expansion for the NuTech Group team and brand.
Blogs
Are You Scaring Off Potential Customers?
Complement your website’s images of your largest installations with a blog that answers questions about your smallest.
News
Caster Communications Awarded PRNEWS 2020 Agency Elite Top 100
RI-based PR firm that reps many CI brands recognized as one of the most distinguished PR agencies in the country.
Features
Video Marketing: See and Be Seen
How to use live video marketing to attract and engage clients.
News
Severtson Screens Launches Online Dealer Gallery
Dealers can upload images of their Severtson Screens Installs, company logo, contact information, and more for prospective customers to view.
Features
How to Create a Simple Marketing Plan
An easy six-step process to make a 90-day marketing plan.
News
Legrand’s Derk Leading Product and Marketing Strategy for QMotion and Vantage Brands
Realignment puts focus on complete shading and lighting control solutions with natural and artificial sources.
Blogs
Business During the Coronavirus: CEDIA Launches CEDIASTRONG Initiative
Offers new tools and programs to support membership during the pandemic and beyond.
Blogs
Business During the Coronavirus: Focus on What Can Be Done
Five things you can do to stay productive and sane.
Awards
The CEDIA Awards: Winning and Marketing
This year’s CEDIA Awards deadline has been extended to April 30, 2020.
Features
The Fallacy That Marketing Is an Expense
Marketing your business is a necessity, not an option.
Business Book Club
‘The 22 Immutable Laws of Marketing’ by Al Reis and Jack Trout
Re-think how you see and do your marketing with this insightful book.
News
Frank Sterns Joins Sound United
Hired as the company’s senior vice president of commercial operations.
News
Azione Unlimited 2020 Marketing Initiative Launches
Plans include educational webinars, dealer playbook, and inaugural Marketing Key Leader meeting.
News
Four Ways Retailers can Revitalize Loyalty Programs
New survey from KPMG explores the nature of customer loyalty and how some traditional loyalty programs may not be keeping consumers brand-faithful.
Blogs
Control4 Neeo Remote: You’re Sitting On A Gold Mine
How to turn Control4’s new remote into big business for your company.
Features
5 Local SEO Elements You Can’t Do Without
What you need to do if you want potential clients to find your company online.
News
Share Your 2019 Success Stories
Be a part of our "Companies to Watch" feature in the December issue.
Features
Googling for Dollars
Here are five essential Google My Business tips to generate more leads.
Events
Z-Wave Alliance Hosts Annual Fall Summit
Held in Austin, the three-day event explores future trends, technology updates, and other topics impacting Z-Wave and larger IoT ecosystem stakeholders.
Features
Avoid These Marketing Mistakes at All Costs
Get a leg up on your competition, who are probably making more than one of these messaging errors.
News
One Firefly Launches Mercury Pro Next-Gen Website Solution
Designed to to help custom pros present their brand message through mobile-first web design.
News
Parasound Makes Changes to Sales Team
Joe Finn hired as regional sales manager/marketing manager; Phil Jackson promoted to director of sales.
Features
Recipe for Online Success
The essential ingredients for an online presence that generates leads.
Features
How to Use Storytelling in Your Marketing
Seven steps to creating the right story for your business.
Blogs
10 Ways Installers Can Improve Their Websites
Digital marketing experts Ryan Kane shares his favorite tips and tricks for creating effective websites.