News
Frank Sterns Joins Sound United
Hired as the company’s senior vice president of commercial operations.
Marketing
News
Azione Unlimited 2020 Marketing Initiative Launches
Plans include educational webinars, dealer playbook, and inaugural Marketing Key Leader meeting.
News
Four Ways Retailers can Revitalize Loyalty Programs
New survey from KPMG explores the nature of customer loyalty and how some traditional loyalty programs may not be keeping consumers brand-faithful.
Blogs
Control4 Neeo Remote: You’re Sitting On A Gold Mine
How to turn Control4’s new remote into big business for your company.
Marketing
5 Local SEO Elements You Can’t Do Without
What you need to do if you want potential clients to find your company online.
News
Share Your 2019 Success Stories
Be a part of our "Companies to Watch" feature in the December issue.
Marketing
Googling for Dollars
Here are five essential Google My Business tips to generate more leads.
Trade Events
Z-Wave Alliance Hosts Annual Fall Summit
Held in Austin, the three-day event explores future trends, technology updates, and other topics impacting Z-Wave and larger IoT ecosystem stakeholders.
Marketing
Avoid These Marketing Mistakes at All Costs
Get a leg up on your competition, who are probably making more than one of these messaging errors.
News
One Firefly Launches Mercury Pro Next-Gen Website Solution
Designed to to help custom pros present their brand message through mobile-first web design.
News
Parasound Makes Changes to Sales Team
Joe Finn hired as regional sales manager/marketing manager; Phil Jackson promoted to director of sales.
Marketing
Recipe for Online Success
The essential ingredients for an online presence that generates leads.
Marketing
How to Use Storytelling in Your Marketing
Seven steps to creating the right story for your business.
Blogs
10 Ways Installers Can Improve Their Websites
Digital marketing experts Ryan Kane shares his favorite tips and tricks for creating effective websites.
News
Audio Gear Group Appoints National Brand Manager
Company expands management team with Bryan Strachota.
Marketing
Storytelling: The Key to Successful Marketing
Make the benefits of your services clear by telling the right story.
News
One Firefly and OneVision Team Up
Integrators using both platforms can leverage the partnership to enhance their efficiency and create a more unified brand experience.
Marketing
How to Build Credibility and Trust
Five ways to start earning your new client’s trust as quickly as possible.
News
Kaleidescape Appoints Sales and Marketing Leaders
New executives bring years of industry and domain expertise to accelerate growth.
Marketing
Commonly Overlooked Ways to Generate Leads
Five tactics to help you bring in more clients.
Marketing
How to Instantly Attract Your Ideal Clients
The last step in completing a solid marketing strategy is creating your core message.
News
WiSA Names Taylor as Vice President of Marketing
Scott Taylor joins the association to help increase its footprint in the retail marketplace.
Marketing
Talking ‘Bout Lead Generation
Residential-integrator-turned-web-designer Paul Compton tells how to improve your online presence and digital marketing
Events
Azione Spring Conference Focuses on Voice, Lighting, and Marketing Initiatives
Philadelphia Meeting Features Experience Rooms for Vendor/Dealer Engagement
Blogs
What Are You Really Selling?
How Understanding the Three Product Levels Allows You to Differentiate Your Market Position
Blogs
We Just Rebuilt Our Website and It Could Not Have Been Easier
With the Tools Available Today, There is No Excuse for Not Having a Gorgeous Website
Marketing
James Loudspeaker Selects Sapphire Marketing as Manufacturer’s Sales Rep for New England
James Loudspeaker has appointed Sapphire Marketing as their independent sales representatives for the residential AV market in New England
News
Salamander Designs Adds Scott Srolis to Sales Team
Salamander Designs has added Scott Srolis to lead the Salamander Designs sales team.
Blogs
Be a Brand Ambassador, Not An Abuser
It is always easy to sell negatively. By that I am referring to those sales people who sell the negative of their competition instead...
News
Luxul’s New Hires Bolster Custom Install Support
Luxul, the IP networking brand has hires Mike Grubb as vice president of marketing and Chris Kovacek as Eastern regional sales manager for the...
News
Andrew Regan Joins HiFiMAN as CMA
Industry Veteran to Lead Performance Brand’s Global Sales and Marketing
News
Russound Taps Current Marketing to Rep Southwest Territory
Current Marketing has been named Russound’s manufacturers’ representative for the Arizona, southern Nevada, New Mexico, and El Paso, TX territories, effective immediately.
News
Caster Opens Online Social Media, PR Training Portal
Caster Communications, a consumer tech PR and social media firm, has launched the first online course from Caster Academy.
News
Lenbrook Appoints Custom Partners for Metro NYC
Lenbrook Americas, the North American distributor for specialty AV brands NAD, PSB, and Bluesound has appointed Custom Partners to distribute its three brands to...
News
GoVisionTV Appoints Sales And Marketing Inc. Rep for Michigan
GoVisionTV, a division of LED solutions provider GoVision LLC, has appointed that Sales & Marketing Inc. as its official representative in Michigan.
News
James Loudspeaker Appoints NY Metro Area Rep
James Loudspeaker has appointed The New York Marketing Team as its independent sales arm covering the Metro New York area.
News
Zidek Named IPRO President
Bill Zidek president at Tandem Marketing, an affiliate company of Allnet a Catalyst AV Distributor, has been name IPRO president.
News
Sonos Ads Invite People to Reconnect Through Shared Music
Sonos will launch its 2017 ad campaign during Sunday’s 2017 Grammy Awards ceremony with a 60-second TV spot calling on people to reconnect through...
News
Triad Speakers Appoints New Midwest Rep
Effective this month, loudspeaker manufacturer Triad Speakers Inc. has appointed John Curtiss as its new independent sales representative covering Missouri, Iowa, Nebraska, and Kansas.
News
GoVisionTV Names New Sales Rep
GoVisionTV, a division of LED solutions provider GoVision LLC, announced today that it will be represented by Pacific Rim Marketing (PRM) in the Northwest...