Blogs
Business During the Coronavirus: Focus on What Can Be Done
Five things you can do to stay productive and sane.
Marketing
Awards
The CEDIA Awards: Winning and Marketing
This year’s CEDIA Awards deadline has been extended to April 30, 2020.
Marketing
The Fallacy That Marketing Is an Expense
Marketing your business is a necessity, not an option.
Business Book Club
‘The 22 Immutable Laws of Marketing’ by Al Reis and Jack Trout
Re-think how you see and do your marketing with this insightful book.
News
Frank Sterns Joins Sound United
Hired as the company’s senior vice president of commercial operations.
News
Azione Unlimited 2020 Marketing Initiative Launches
Plans include educational webinars, dealer playbook, and inaugural Marketing Key Leader meeting.
News
Four Ways Retailers can Revitalize Loyalty Programs
New survey from KPMG explores the nature of customer loyalty and how some traditional loyalty programs may not be keeping consumers brand-faithful.
Blogs
Control4 Neeo Remote: You’re Sitting On A Gold Mine
How to turn Control4’s new remote into big business for your company.
Marketing
5 Local SEO Elements You Can’t Do Without
What you need to do if you want potential clients to find your company online.
News
Share Your 2019 Success Stories
Be a part of our "Companies to Watch" feature in the December issue.
Marketing
Googling for Dollars
Here are five essential Google My Business tips to generate more leads.
Trade Events
Z-Wave Alliance Hosts Annual Fall Summit
Held in Austin, the three-day event explores future trends, technology updates, and other topics impacting Z-Wave and larger IoT ecosystem stakeholders.
Marketing
Avoid These Marketing Mistakes at All Costs
Get a leg up on your competition, who are probably making more than one of these messaging errors.
News
One Firefly Launches Mercury Pro Next-Gen Website Solution
Designed to to help custom pros present their brand message through mobile-first web design.
News
Parasound Makes Changes to Sales Team
Joe Finn hired as regional sales manager/marketing manager; Phil Jackson promoted to director of sales.
Marketing
Recipe for Online Success
The essential ingredients for an online presence that generates leads.
Marketing
How to Use Storytelling in Your Marketing
Seven steps to creating the right story for your business.
Blogs
10 Ways Installers Can Improve Their Websites
Digital marketing experts Ryan Kane shares his favorite tips and tricks for creating effective websites.
News
Audio Gear Group Appoints National Brand Manager
Company expands management team with Bryan Strachota.
Marketing
Storytelling: The Key to Successful Marketing
Make the benefits of your services clear by telling the right story.
News
One Firefly and OneVision Team Up
Integrators using both platforms can leverage the partnership to enhance their efficiency and create a more unified brand experience.
Marketing
How to Build Credibility and Trust
Five ways to start earning your new client’s trust as quickly as possible.
News
Kaleidescape Appoints Sales and Marketing Leaders
New executives bring years of industry and domain expertise to accelerate growth.
Marketing
Commonly Overlooked Ways to Generate Leads
Five tactics to help you bring in more clients.
Marketing
How to Instantly Attract Your Ideal Clients
The last step in completing a solid marketing strategy is creating your core message.
News
WiSA Names Taylor as Vice President of Marketing
Scott Taylor joins the association to help increase its footprint in the retail marketplace.
Marketing
Talking ‘Bout Lead Generation
Residential-integrator-turned-web-designer Paul Compton tells how to improve your online presence and digital marketing
Events
Azione Spring Conference Focuses on Voice, Lighting, and Marketing Initiatives
Philadelphia Meeting Features Experience Rooms for Vendor/Dealer Engagement
Blogs
What Are You Really Selling?
How Understanding the Three Product Levels Allows You to Differentiate Your Market Position
Blogs
We Just Rebuilt Our Website and It Could Not Have Been Easier
With the Tools Available Today, There is No Excuse for Not Having a Gorgeous Website
Marketing
James Loudspeaker Selects Sapphire Marketing as Manufacturer’s Sales Rep for New England
James Loudspeaker has appointed Sapphire Marketing as their independent sales representatives for the residential AV market in New England
News
Salamander Designs Adds Scott Srolis to Sales Team
Salamander Designs has added Scott Srolis to lead the Salamander Designs sales team.
Blogs
Be a Brand Ambassador, Not An Abuser
It is always easy to sell negatively. By that I am referring to those sales people who sell the negative of their competition instead...