Features
How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
Marketing
News
RoseWater Energy Launches New Consumer Website
Dealer portal created to support integrators’ needs.
Events
Azione Unlimited Leadership Symposiums to Focus on Marketing and Operations
Two-day event takes place in Rosemont, IL in late July.
News
Gordon Isaac Joins Origin Acoustics as Chief Marketing and Strategy Officer
Brings nearly 30 years of CI channel experience with him.
News
Kaleidescape Partners With Two Additional Manufacturer’s Rep Firms
Kaleidescape to work with Precision Sales Group, Inc. in the Southeast and AMI Sales in Florida.
News
One Firefly Introduces Video Pioneer Video Production Service
Takes care of the entire video production process — from strategy and pre-production to editing and deployment.
News
One Firefly and Kaleidescape Partner on Dealer Marketing Campaign
Program involves email, Facebook ads, live chat, and a cloud-based landing page, and is free for qualifying dealers.
Features
On the Value of Human Interaction
Are you hitting or missing the human connection in your marketing?
Features
Top Ten Marketing Mishaps to Avoid
Some funny and not-so-funny slip-ups we’ve noticed over the years.
News
Parasol Announces “Do It For Me” Solutions
Offers turnkey marketing, sales, billing, and back-office development solutions to dealers.
Features
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
News
One Firefly and Josh.ai Launch New Dealer Program
Josh.ai dealers can leverage their performance-based rebates for One Firefly services.
Features
Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!
Features
Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
News
CEDIA Becomes Grow with Google Education Partner
Current and prospective members can access sales, marketing, and business courses to boost skills in the industry.
Features
Managing Your Local Presence
Marketing locally should be part of your strategy. How does your brand measure up in your area?
News
Caster Promotes Gil and Girard to Director, Account Services
Will continue working with clients while guiding the entire account services team.
Features
Always Plan for the Worst-Case Scenario
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
Features
Putting the ‘Social’ Back in Social Media
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
News
CEDIA Hires New VP of Marketing, Communication, and Research
Melissa Geitgey, APR, to focus on expanding CEDIA’s marketplace visibility.
News
M&K Sound Announce New American Sales and Marketing Team
Industry veterans Paul Egan and Michael Grover join the company.
Features
Is It Time for an Image Revamp?
Tips on how to buff up the way clients and trade perceive you in 2021.
News
MantelMount Launches TV Ad Campaigns
Goal Is to educate consumers about benefits of MantelMount’s patented “pulldown and swivel” solutions for high-on-the-wall installations.
News
Eleven Engineering Updates SKAAstore.com
Improvements Include advanced shipping options, product presentation, and communications with customers.
News
NuTech Adds to Vijita U.G.; Initiates Company Rebrand
Sales growth and increased demand for marketing and value-added services by manufacturers' representatives drive expansion for the NuTech Group team and brand.
Blogs
Are You Scaring Off Potential Customers?
Complement your website’s images of your largest installations with a blog that answers questions about your smallest.
News
Caster Communications Awarded PRNEWS 2020 Agency Elite Top 100
RI-based PR firm that reps many CI brands recognized as one of the most distinguished PR agencies in the country.
Features
Video Marketing: See and Be Seen
How to use live video marketing to attract and engage clients.
News
Severtson Screens Launches Online Dealer Gallery
Dealers can upload images of their Severtson Screens Installs, company logo, contact information, and more for prospective customers to view.
Features
How to Create a Simple Marketing Plan
An easy six-step process to make a 90-day marketing plan.
News
Legrand’s Derk Leading Product and Marketing Strategy for QMotion and Vantage Brands
Realignment puts focus on complete shading and lighting control solutions with natural and artificial sources.
Blogs
Business During the Coronavirus: CEDIA Launches CEDIASTRONG Initiative
Offers new tools and programs to support membership during the pandemic and beyond.
Blogs
Business During the Coronavirus: Focus on What Can Be Done
Five things you can do to stay productive and sane.
Awards
The CEDIA Awards: Winning and Marketing
This year’s CEDIA Awards deadline has been extended to April 30, 2020.
Features
The Fallacy That Marketing Is an Expense
Marketing your business is a necessity, not an option.