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Lutron and One Firefly Partner on Refreshed Dealer Program

One Firefly is offering a total of $1,439,500 in free marketing credits to Lutron dealers.

One Firefly has announced a new 2024 benefits program for residential systems dealers, as part of its partnership with Lutron Electronics.

One Firefly + Lutron

This year, Lutron Gold, Platinum, Diamond, Diamond Elite, Black Diamond, Sapphire, and Titanium dealers will receive a credit toward any new One Firefly marketing services (project-based work or digital marketing) purchased in 2024. With this newly refreshed program, One Firefly is offering a total of $1,439,500 in free marketing credits to Lutron dealers. Exact credit amount will vary based on dealer level. Credits are provided in addition to the Dealer Marketing Credits (DMC) that dealers receive as part of their program level, which can also be redeemed on Lutron-focused One Firefly marketing services.

Dealers who take advantage of using their Dealer Marketing Credits (DMC) from Lutron, as well as the credits offered by One Firefly, have the opportunity to launch impactful digital strategies and branding projects this year to drive new market visibility, sales opportunities, and overall growth. Dealers can apply their credit toward Lutron-focused marketing services such as refreshing their website, vehicle wraps, brochures, marketing slicks, and other services.

One Firefly’s full-service marketing suite includes, but is not limited to, content marketing (blogging and email), social media, paid advertising, live chat, review management, video, ongoing SEO, and more.

Lutron and One Firefly have a long history of collaboration and are excited to work closely together this year to help dealers grow through marketing.

“We are constantly looking for new and innovative ways to help our dealer community,” says Ben Bard, vice president of the luxury residential business at Lutron. “And we understand the immense opportunity marketing presents to help integrators unlock new business opportunities and thrive this year. As an industry-specialized agency, One Firefly is uniquely positioned to help our dealers grow and we’re excited to see what this year holds.”

“We are thrilled to partner with Lutron Electronics to bring this new benefits program to dealers,” says Ron Callis, CEO of One Firefly. “Now more than ever, marketing is critical for business owners to navigate through a competitive and ever-evolving marketplace. Our mission is to help technology businesses grow, and our partnership with Lutron will help ensure success and prosperity within our industry as a whole.”

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