One Firefly and Coastal Source Partner on Dealer Marketing Campaign
New campaign to inspire and educate homeowners on how to “light the night” year-round and transform their outdoor spaces with outdoor lighting.
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New campaign to inspire and educate homeowners on how to “light the night” year-round and transform their outdoor spaces with outdoor lighting.
Lutron residential dealers can use their MDF for One Firefly marketing services.
In this newly created role, Malitz will focus on increasing retail and sales opportunities.
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
Dealer portal created to support integrators’ needs.
Two-day event takes place in Rosemont, IL in late July.
Brings nearly 30 years of CI channel experience with him.
Kaleidescape to work with Precision Sales Group, Inc. in the Southeast and AMI Sales in Florida.
Takes care of the entire video production process — from strategy and pre-production to editing and deployment.
Program involves email, Facebook ads, live chat, and a cloud-based landing page, and is free for qualifying dealers.
Are you hitting or missing the human connection in your marketing?
Some funny and not-so-funny slip-ups we’ve noticed over the years.
Offers turnkey marketing, sales, billing, and back-office development solutions to dealers.
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
Josh.ai dealers can leverage their performance-based rebates for One Firefly services.
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
Current and prospective members can access sales, marketing, and business courses to boost skills in the industry.
Marketing locally should be part of your strategy. How does your brand measure up in your area?
Will continue working with clients while guiding the entire account services team.
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
Melissa Geitgey, APR, to focus on expanding CEDIA’s marketplace visibility.
Industry veterans Paul Egan and Michael Grover join the company.
Tips on how to buff up the way clients and trade perceive you in 2021.
Goal Is to educate consumers about benefits of MantelMount’s patented “pulldown and swivel” solutions for high-on-the-wall installations.
Improvements Include advanced shipping options, product presentation, and communications with customers.
Sales growth and increased demand for marketing and value-added services by manufacturers' representatives drive expansion for the NuTech Group team and brand.
Complement your website’s images of your largest installations with a blog that answers questions about your smallest.
RI-based PR firm that reps many CI brands recognized as one of the most distinguished PR agencies in the country.
How to use live video marketing to attract and engage clients.
Dealers can upload images of their Severtson Screens Installs, company logo, contact information, and more for prospective customers to view.
An easy six-step process to make a 90-day marketing plan.
Realignment puts focus on complete shading and lighting control solutions with natural and artificial sources.
Offers new tools and programs to support membership during the pandemic and beyond.