MantelMount has created its first television advertising campaign to promote awareness of the MantelMount brand and its patented solutions for problems inherent in mounting a TV high on the wall.
Lee Marc, CEO of MantelMount, says that the company’s first foray into TV advertising is intended to reach multiple audiences. “We want to reach out to consumers with a strong message, making them aware that our patented pulldown and swivel TV mounts exist, and that MantelMount is the brand offering this solution,” says Marc. “Our first VP of sales used to say our biggest competitor was anonymity. Once consumers learn what a pulldown and swivel TV mount can do, with a little research, they’ll see how well MantelMount stacks up against traditional mounts in terms of features, value, performance, and quality. In fact, MantelMount actually opens up a whole new world of room configuration and mounting options for residential and business customers.
“These commercials also benefit our dealer base. The exposure will ultimately cause consumers to ask for MantelMount by name. And for those who don’t, increased awareness of pulldown and swivel mounts will motivate consumers to ask for the solution and recognize the brand when suggested by the dealer.”
MantelMount’s market research confirms this “pull through” strategy should be significant for its dealers. Of the 350 consumers who screened the MantelMount commercial, the majority would visit the website, and more than 50 percent indicated they preferred to use a professional dealer for purchase and installation. “As TV respondents visit MantelMount.com to learn more, dealers listed in our Find-A-Dealer database are sure to pick up new customers,” says Marc.
MantelMount’s TV ads begin airing November 23 and will consist of both 1- and 2-minute commercials, with shorter versions (30- and 15-seconds) created for later broadcast TV and online use. A holiday version, to run during the Black Friday time frame, will be added to the mix. During the initial test run, the ads are scheduled to appear on a variety of national cable networks, appearing within news and sports programming. Some of the higher-profile outlets include Fox News, MSNBC, DirecTV News, and the BBC. Sports-related media outlets include Dish Sports and the Sportsman Channel.
The largest percentage of the commercials will be aired in daytime slots. Prime time and overnight slots will fill out the rest of the schedule.
For more information, visit www.mantelmount.com.
