News
Audio Advice Expands Sales Team in Miami and Charlotte
Three industry veterans join Audio Advice Miami and Charlotte sales teams to supporting continued growth in key markets.
sales
News
Don Ambrose Retires from Arlington
The director of sales & marketing for Arlington caps off a 47-year career in the electrical industry.
Blogs
Stop Selling Like It’s 1982
Clients are now used to fast responses and price transparency from the start. Are you keeping up with the times?
Features
Be the Home Theater Expert in the Room
Why your knowledge is the most valuable thing you sell.
Blogs
Don’t Let Your People Pleasers Get Run Over
Why you should protect your salespeople from strong customer personalities.
News
RoseWater Energy Appoints Jeff Miller as Eastern Regional Sales Manager
Will help expand the company’s presence among luxury residential systems integrators, designers, architects, and other building professionals.
News
DMF Lighting Names Bryan Biga as Vice President of Residential Sales
Industry veteran brings more than 25 years of residential lighting sales leadership to expanded role.
News
Trinnov Audio Adds Ian Mulry as Residential Sales & Technical Specialist, EMEA
Will serve as the primary technical point of contact for residential enquiries across EMEA.
Blogs
AI Hack #541: The Gap Between Reading and Doing Just Collapsed
AI removes the barriers to activating the business advice you’ve been reading about.
News
SoundTube Adds Jason Pavao as Sales Engineer
Will work closely with integrators, consultants, and distribution partners.
News
Bruce Hemmelman Joins DMF as Regional Sales Manager, Northwest + North Central
Will cover Washington, Oregon, Idaho, Michigan, Wisconsin, Illinois, North Dakota, South Dakota, Iowa, Missouri, Nebraska, and Kansas.
News
SoundTube Names Jimmy Martin as Design Sales Engineer
Will support integrators, consultants, and distribution partners with system design, pre-sales engineering, and technical sales support.
Blogs
Don’t Go It Alone
Bringing a trainee on every sales call or project is the ultimate time-optimization hack for any mentor.
Blogs
AI Hack #768: SoundVision’s Discerning Customer GPT
Using AI to anticipate a customer’s response to a proposal leaves the sales team better prepared.
News
KEF Names Krista Haughey as Head of Sales, United States
In this newly created role, Haughey will lead KEF’s U.S. sales organization.
News
Focal Naim America Announces Key Leadership Appointments
New managing director and regional sales director to drive growth across North America.
Blogs
AI Hack #723: Tell Them It’s Going To Die
The new “Livewire Lifecycle” report, issued with every proposal, talks proactively about the life expectancy of each and every large component in the system.
News
WAC Group/AiSPIRE Adds Chris Bruno as Western Business Development Manager
Company also plans to expand its inside sales team.
News
Origin Acoustics Names Jeff Brewer as Executive Vice President of Sales
Brewer joins Origin from SoundTube Entertainment, where he served as vice president of sales.
News
RoseWater Energy Names Steven Ricks Western Regional Sales Manager
Ricks will be responsible for strengthening alliances, developing new business, and driving sales of RoseWater’s Energy HUBs.
Blogs
Selling The ‘Cave of Pain’
Don't be afraid to ask clients, “What do you expect from us when things don’t work?”
Features
Your Voicemail Might Be Costing You Business
How to fix it so you and your company sound more professional, more human, and worth calling back.
Events
AiSPIRE and One Firefly Present ‘Transform How You Talk About Light’ Webinar
“Lighting That Sells: How to Sell the Experience, Not Just the Fixture,” will be held on Tuesday, November 18 at 2 PM EDT.
Blogs
The EDGE Sales Coaching Framework
How to tell when your salesperson-in-training is ready to move on to the next phase.
News
Zac Farber Joins Draper At Home as Technical Sales Manager for Custom Integration
Will help the company better support customers by improving technical documents and creating training materials and training programs.
Blogs
The Alternative to Cold Calls
How to redefine cold outreach and build trust while educating potential prospects.
Blogs
Working With What’s There
How integrators can elevate existing systems to deliver smarter, more efficient homes.
Blogs
Empowering Employees to Make It Right
How often in our businesses do we step over dollars to pick up pennies?
Behind the Business
Shades Week: Growing from the Inside Out
Why turning a team member into a shade specialist is the best retention tool you haven’t tried.
Behind the Business
Shades Week: You Don’t Sell Shades; You Manage Light!
How to upgrade your shades sales strategy beyond luxury installations.
News
Neptune Outdoor AV Taps Earl Naegele and Tom La Porta to Run eCommerce Sales
The appointments aim to support the Neptune brand growth and overall expansion.
News
Cogent360 Launches White Label Virtual Showroom
SmartShowroom360 enables prospective clients to better visualize possibilities as they explore realistic residential spaces.
News
Evan Grimm Joins Leon in Senior Marketing Role
Brings nearly two decades of relevant experience to the company.
Blogs
‘Getting to No’ Is the Secret Weapon You’re Not Using
Why it is easier to reject a question designed to get a “yes” than one designed to get a “no.”
Blogs
Don’t Jump the AI Shark
Humans are getting better at knowing when they are being pitched by ChatGPT and the like — and they don’t like it.
News
Steinway Lyngdorf Adds New Eastern Region Representative
Lee Rambler has been named as the new sales manager for the Eastern U.S. region.
News
Acoustic Design Systems Appoints Sean Goldfinger as Field Operations Manager
Newly created executive role strengthens collaboration between operations and sales to support company growth.
News
PRO and Theory Audio Design Add Ryan Porter to Sales Team
In his new role as US residential applications and business development architect, Porter brings 35 years of AV experience to the companies.