Cogent360 has launched a new sales tool designed specifically for the custom integration industry: SmartShowroom360. This immersive 3D experience is custom-branded for individual integrators. Designed to bridge the imagination gap, SmartShowroom360 enables prospective clients to better visualize possibilities as they explore ultra-realistic residential spaces and learn about numerous smart home solutions.
SmartShowroom360 features several complete virtual homes, encompassing over 25 unique 360-degree residential spaces with varying designs and architecture, including custom home theaters and expansive outdoor living spaces. Users can interact within the various spaces to simulate control options and programmable lighting scenes as they explore.
SmartShowroom360 is built using Cogent360’s Vizualize technology, an exclusive 3D visualization platform that produces hyper-realistic interactive experiences that showcases home technology solutions in an immersive manner while educating the user about numerous options and benefits. This is the same technology Cogent360 uses to create custom sales and training tools for global brands like LG and Resideo, made accessible to small business owners via a SaaS subscription model.
SmartShowroom360 subscribers can customize the experience with their own logo, brand colors, fonts, choice of product categories, and more. Subscribers will have access to multiple home styles, including suburban traditional, multifamily, and elite luxury residences. In each environment, customers can explore a wide range of product categories, Including:
- Programmable lighting control
- Motorized shades
- Home theater
- Whole home control
- Outdoor living
- Security
- Networking
- Climate control
- Wellness technologies
SmartShowroom360 currently has two subscription tiers: Basic and Premium. Basic subscribers can choose up to five rooms/spaces and seven product categories; Premium subscribers have unlimited access to all living spaces and product categories — including whole home walkthroughs — plus an array of detailed analytics for all visitors to their individual showroom.
Premium subscribers also gain exclusive access to the “Lighting Gallery,” where viewers can explore advanced lighting options including circadian and RGB lighting, enabling integrators to better illustrate the benefits and appeal of custom lighting solutions.
Subscribers can select the environment(s) and applications that align with their clientele and service offerings, disabling interaction with systems outside their current scope.
SmartShowroom360 is web-based and accessible through any Internet browser. Integrators can easily send a link to their branded virtual showroom to prospective clients or business partners. They can also access their personalized showroom on a laptop or tablet to demonstrate their solutions anywhere sales and design conversations take place, including:
- In-home consultations
- Architect/interior designer/builder meetings
- Trade shows and expositions
- Retail sales floors
Integrators can also embed SmartShowroom360 on their website, increasing engagement and dwell time on the page.
After a successful private beta trial, SmartShowroom360 was officially introduced at the Azione spring conference in Indianapolis. Now, Cogent360 is officially opening direct enrollment to all CI integrators. Visit SmartShowroom360.com to explore features and customization options and subscribe to create a customized virtual showroom for your business.
