KEF America has appointed Krista Haughey as head of sales, United States, a newly created role designed to strengthen sales leadership, deepen dealer relationships, and support continued growth across KEF’s US business.
Haughey brings more than 25 years of experience driving revenue growth and building strategic partnerships across the consumer technology and custom integration industries. She is widely respected for her expertise in channel development, dealer engagement, and sales execution, with a career defined by strong relationships and consistent performance.
Prior to joining KEF, Haughey served as senior director of North America sales at AudioQuest, where she led sales strategy across specialty retail, custom integration, and national accounts. During her tenure, she expanded market presence, strengthened key partnerships, and was recognized as one of CE Pro’s “40 Women to Watch,” honoring her leadership and impact within the industry.
Earlier in her career, Haughey held senior sales leadership roles at Dana Innovations/Sonance, Cleerline Technologies, and Autonomic Controls, where she built and led high-performing sales teams and advanced strategic account initiatives that delivered long-term business success. She has also served as a board member of the Consumer Technology Association.
Haughey is a long-standing advocate for women in the technology sector and has served on the advisory board of Women in Consumer Technology since 2009. Her contributions to the industry have been further recognized with the organization’s Legacy Award, honoring her sustained leadership, mentorship, and commitment to developing the next generation of industry leaders.
In her new role, Haughey will lead KEF’s U.S. sales organization, reporting directly to KEF America president Stephanie Scola, and working closely with the broader sales leadership team to support KEF’s independent dealer, custom integration, distribution, and national account strategies.
For more information, visit https://us.kef.com.
