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AMX Promotes Global Marketing Director

AMX has named Walt Megura as its new vice president of U.S. sales and global marketing. In this newly created role, he will build upon his current role as vice president of global market development to include all AMX U.S. sales and global marketing programs.

“Walt has been a trusted partner to me for over 15 years and as AMX continues to evolve and grow, he is the perfect choice to take our sales effort to the next level,” AMX’s president and CEO, Rashid Skaf, said. “AMX leads the industry by providing premium audiovisual, digital media, and building automation solutions with an emphasis on solution integration. This new role will improve our ability to effectively present this message to the marketplace and deliver the full benefit and breadth of the AMX product portfolio to our customers.”

Megura will now be responsible for the strategic direction and execution of the company’s commercial and residential sales operations throughout the United States and all marketing programs worldwide. In addition, he will continue to drive the strategic initiative to formally establish AMX as the standard technology platform of choice for key vertical markets.

In this organizational change, domestic sales, sales engineering, global marketing, technical support, professional services, training, and sales operations all fold under one unit. This combination of various customer-centric organizations formalized into one group position AMX to better present its overall portfolio of solutions to the market place.

“As the various systems within a building become increasingly integrated, AMX will continue to focus on how to simplify the way people interact with technology,” Megura explained. “Today’s marketplace requires reliable, scalable technologies that centralize the management, monitoring, and control of those technology assets across the network. I will be collaborating with our dealers, consultants, and sales force to ensure the focus and execution needed to prepare for and benefit from this continued industry trend.”

Prior to joining AMX, Megura was senior vice president for the Americas with Intervoice, which was acquired by Convergys. In addition, he has held a number of senior-level leadership positions, ranging from vice president and general manager for global broadband and IPTV to other sales leadership roles at Nortel and EMC.