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ASL Group Acquires Naim North America

Indianapolis, IN — ASL Group, formerly known as Audiophile Systems Ltd, has acquired Naim Audio North America, the distributor for Naim Audio and NaimNet in the U.S.

Based on the NetStreams IP-connected platform, NaimNet is designed to deliver high-performance multi-room audio, while seamlessly integrating with lighting, HVAC, security systems, and video with NetStreams’ built-in DigiLinX interface.

According to Karen Richardson, president of ASL Group, the full complement of innovations and products by the Naim brand was strategically selected to increase profit for ASL’s high-end specialists and CI dealers. Naim Audio’s audiophile offerings also include an exclusive OEM partnership to deliver car sound system for Bentley automobiles.

Tony Gregory, co-founder and CEO of ASL Group said, “Now dealers can confidently integrate the best audiophile level products into their projects and systems proposals for high-end clientele who want and can afford the best. And on top of getting the finest sound and performance, clients get to say, ‘Bentley and I have the same world-class tastes in sound.’”

Naim USA recognized the future need for growth of Naim brand and products in the U.S., and chose the ASL Group to meet those objectives. Naim Audio CEO, Paul Stephenson, commented, ”’Going back home’ would be an apt choice of phrase to describe this move, for anyone who knows the early history of Naim in the USA. We originally worked with Audiophile Systems when we first moved into the U.S. marketplace and before we set up Naim North America. The new ASL Group, together with the Naim brand champions retained from Naim North America, will prove to be a formidable combination as the U.S. market recovers. The passion, experience, logistics control, sales, and service support which will become available to Naim in the USA, as a result of the union, will make this team the one to watch.”

All of the familiar and key Naim U.S. employees will become ASL Group employees. Chris West and Chris Koster will continue to handle sales and general support issues. Dave Dever and Pat Flanagan will still be in charge of technical support and service and will relocate to ASL group headquarters in Indianapolis. Logistics, including billing, shipping, service, and all other administrative matters, will be moved to Indianapolis and absorbed by the ASL Group as well in the New Year.

ASL Group, Naim Audio, and NaimNet will be exhibiting at CES, January 8-11, 2009 at the Venetian Conference Facility (Booth 31-210 and 31-220).