ATC Partners with Rutherford Audio for U.S. Sales

Rutherford’s prestige line up of European-made, audiophile-grade products include Burmester, Vertere Acoustics, Thorens, Acoustical Systems, Vertere, Scheu Analogue, and others.
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Lone Mountain Audio, the importer of ATC Consumer Hi Fi Loudspeakers from England, has hired Rutherford Audio as its new exclusive U.S. sales representative for the ATC HiFi and consumer range of loudspeakers.

Rutherford’s prestige line up of European-made, audiophile-grade products include Burmester, Vertere Acoustics, Thorens, Acoustical Systems, Vertere, Scheu Analogue, and others.

“We searched for a U.S. sales partner that aligned with ATC’s philosophy of premium 'in-house' handcrafted products and limited distribution to the best U.S. consumer retailers,” said Brad Lunde, president of ATC’s U.S. distributor, Lone Mountain Audio. “Rutherford Audio’s reputation for presenting and selling in the same manner made them our perfect choice.”

ATC Hi Fi offers an alternative as high-end brands change their product and distribution philosophy away from independent dealers. “We know that ATCs product technology (currently dominating the professional recording studio market) combined with a family-feel work ethic focused on stable long-term relationships is exactly what the U.S. retail dealer market is seeking,” Lunde said. “Lone Mountain’s ATC product and brand support and Rutherford’s sales expertise and existing long-term dealer relationships are a perfect combination. The ideal plan would be partnering exclusively with 25 of the top independent high-end dealers, those with extremely limited internet marketing and seeking alike brand protection.”

Norm Steinke, president of U.S. sales for Rutherford Audio and founder/CEO, Rob Niemann, saw the value of adding ATC Loudspeakers and electronics to its line up of audiophile gear.

“ATC Loudspeakers are world renowned, used by the best studios, recording artist, bands, producers/directors, and now consumers too can experience the same level of audio precision, purity, and dynamics in their own homes,” Steinke said. “I will add: we at Rutherford Audio are very pleased to be chosen to represent ATC’s HiFi Loudspeakers to our U.S. dealer base.

ATC Loudspeakers will be on demonstration with Rutherford Audio at the upcoming Rocky Mountain Audio Fest, October 6-8, 2017 at the Denver Marriott Tech Center.

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