Bay Audio has hired Audio Associates of Somerset, NJ, as their independent sales representation covering two territories, Metro New York (including Long Island, New Jersey, Eastern Pennsylvania, and Delaware) and the Mid-Atlantic region (including Maryland, Washington D.C., and Virginia). Audio Associates will be showcasing Bay Audio’s best-in-class live-wall invisible speakers and Park Stevens landscape loudspeakers along with the company’s full lineup of architectural and home theater products.
Founded in 1978, Audio Associates represents premium consumer electronics and custom installation products to dealers and integrators. The organization covers their sizable territories with the support of nine knowledgeable professionals. “We feel strongly about Bay Audio’s innovative product line and the opportunities that exist in our regions for a premium loudspeaker solution,” explained Mike Lefkowits, general manager at Audio Associates. “Bay Audio represents superior quality and value—an opportunity for custom integrators to satisfy the demands of consumers and differentiate themselves from their competitors,” Lefkowits added.
“Our objective in selecting any rep firm must include their capacity to provide sales and installation support services as well as relationships with outlets of all sizes in the region,” explained Aaron Gutin, Bay Audio’s VP of sales and marketing. “Through the hard work of Audio Associates, we anticipate increased brand visibility for Bay Audio in these important territories as well as product placement with an array of key dealers,” Gutin concluded.