Bowers & Wilkins, together with McLaren, have announced an extension to their strategic long-term multi-year partnership that sees Bowers & Wilkins become Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.
This new partnership chapter continues the decade-long collaboration between McLaren Automotive and Bowers & Wilkins. Since 2015, Bowers & Wilkins has been a partner in the development of high-performance audio systems for McLaren supercars, bringing cutting-edge sound performance.
Bowers & Wilkins’ engineering team work closely with counterparts at McLaren Automotive to create and optimize the audio system found in the company’s supercars, including the recently announced McLaren W1. The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fiber architecture, utilizing the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team and only 30 miles away from the McLaren Technology Centre.
By extending the partnership into the McLaren Formula 1 Team, the brands are further highlighting the depth of their relationship. Building on a successful range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, new projects are in development to further appeal to the Formula 1 team’s substantial global fanbase.
Additionally, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation, and pre-race preparation needs throughout the season.
For more information, visit www.bowerswilkins.com.
