CEDIA and Nationwide Marketing Group have announced a partnership that gives Home Technology Specialists Nationwide (HTSN) dealers access to the global industry association’s educational platform. Through the partnership, HTSN dealers will receive complimentary membership with CEDIA — paid for by Nationwide — and will be offered CEDIA member pricing toward CEDIA Academy courses and other training opportunities.
In addition, CEDIA and Nationwide are working closely to align education designed to enhance HTSN dealers’ business. One example of activating the collaboration is offering CEDIA Outreach Instructor Train the Trainer courses at future Nationwide PrimeTime shows and HTSN Summit events. Completing the course empowers CEDIA members to provide continuing education unit (CEU) courses to industry partners from the design and build communities.
“The value of education for the custom installation professional cannot be understated,” says Nationwide president and chief member advocate Tom Hickman. “When there are more certified and well-educated custom installers across our channel, it benefits everybody — from their clients to the designers, builders, and architects they work closely with. And when it comes to training and education in the CI industry, CEDIA has long been the gold standard. We couldn’t think of a better or more complete curriculum than the one they bring to the table, and we’re thrilled for the opportunity this partnership presents to our members.”
In order to streamline access to CEDIA’s educational offerings, Nationwide and CEDIA are collaborating to integrate the courses directly into the Nationwide eXchange platform. That means HTSN dealers will be able to explore CEDIA’s training opportunities and shop for product for their businesses, all from the same portal.
CEDIA and HTSN plan to hit the ground running with this new partnership. CEDIA will join Nationwide at Virtual PrimeTime, March 16-18, in the Consumer Electronics Lounge where they will be available to meet with dealers. The association is also already in the early stages of planning their presence at Nationwide’s summer PrimeTime show and the next in-person HTSN Summit.