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CEDIA Launches Consumer-Focused Website

The trade association wants to be recognized by consumers as a brand neutral, unbiased trusted source of information about home technology.

CEDIA wants to become more than a resource to its professional members. The trade association also wants to be recognized by consumers as a brand neutral, unbiased trusted source of information about home technology. CEDIA’s ultimate goal is to position its members as qualified and credible professionals who deliver these home technology solutions.

The new site includes more than 50 stories and project profiles from around the world focused on educating, informing, and connecting visitors to CEDIA members worldwide. The stories and profiles are organized in different featured areas of the site including a home technology solutions blog, project inspiration gallery, a plan your project section, as well as a dedicated section on working with CEDIA members.

“The goal of the site is to be an extension of our members’ marketing efforts while also serving as a go-to unbiased, resource for consumers and design and build professionals to navigate and learn about the constant changes and emerging trends in home technology,” said Jamie Riley, CEDIA senior director of marketing and public relations. “We are committed to producing unique and original content that is optimized and focused on driving traffic to the site which helps drive business to our members.”

For instance, visitors looking to research technology options from energy management to aging-in-place can find a variety of content within the home technology solutions blog. The home technology solutions blog is organized by popular home technology topics including: audio-video, lighting, automation, network, security, and theater-cinema. Those looking for answers to specific questions may visit the dynamic FAQ area, which pulls together several common technology questions and provides visitors the opportunity to submit their own questions for CEDIA professionals to answer.

CEDIA members, design and build professionals, and consumers alike can find projects to study compare and contract with their own, in a project inspiration gallery featuring complete profiles of CEDIA member projects, including winners of Electronic Lifestyles Awards, with high-quality images, featured technologies, and contact information. Visitors to the inspiration gallery may filter their search results based on several factors including: theme, budget, size, type of solution, and more.

CEDIA members may submit inspiration gallery projects for consideration by contacting [email protected]. For those consumers who are researching home technology systems, the new site offers a plan your project area, which provides tips on what to expect, what to know, and a consumer checklist.

Another key enhancement of the site is a refined Electronic Lifestyles Finder Service that allows users to search CEDIA member companies by location, services, and certification. CEDIA members who employ a CEDIA Certified individual may customize their company listing with a logo and up to two project images.

Additional search functionality will be added to the site in the coming months. The new CEDIA consumer website is one of the largest initiatives from the new strategic plan set forth by the CEDIA Board of Directors. This new member benefit will continue to be developed and maintained as a robust resource for CEDIA members and clients to use as a tool to help in the home technology decision-making process.