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Chief and Da-Lite Change Commercial Sales Roles - ResidentialSystems.com

Chief and Da-Lite Change Commercial Sales Roles

Milestone AV Technologies has promoted several members of its U.S. sales team to align with its efforts with the Chief and Da-Lite brands.
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Milestone AV Technologies has promoted several members of its U.S. sales team to align with its efforts with the Chief and Da-Lite brands.

"I am confident these changes will help us continue the momentum to be a more comprehensive and effective partner," said Steve Durkee, president of commercial products. "We have passionate sales teams for both the Chief and Da-Lite brands, but with more coordination across brands, we can build stronger relationships and better serve our customers as we continue to work towards the goal of being the easiest company to do business with."

Jay Rohe has been promoted to vice president of U.S. commercial sales and will now be responsible for all sales across both Chief and Da-Lite brands. Rohe has developed a deep understanding of the industry and customer needs in his eight years at Milestone. In this expanded role, Rohe can provide a “one point of contact” approach to give Milestone customers a consistent, easy experience regardless of the brand they buy or channel they choose to use.

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Jay Rohe 


"Jay has a passion for developing teams that focus on building and growing partnerships that bring value to our customers,” Durkee said. “He also understands it's not about selling products; it's about working together to solve our customers' challenges leveraging the brands and resources across Milestone."

As a result of his promotion, Rohe's team will now be led by three directors in new roles.

Frank Pisano was promoted to director of sales for Chief’s ProAV division. Pisano was most recently eastern national sales manager for the Chief brand. With more than 16 years in the Pro AV space, Pisano brings significant industry experience and market insights to this expanded role. He has demonstrated the ability to leverage this insight and experience to develop innovative solutions that help our partners profitably grow. Pisano will now be responsible for Chief sales across the U.S.

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Frank Pisano 

Working alongside Pisano, Mitch Golden was promoted to Da-Lite’s director of sales for ProAV. For the past six years, Golden has held the position of western national sales manager focused on the Chief brand. Golden brings strong strategic skills combined with a focus on the specification environment to assure the latest products and technologies are being designed into projects from the start. Golden has responsibility for Da-lite sales across the U.S.

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Mitch Golden 

In addition, Steve Scorzetti has been promoted to director of sales (display solutions), focusing on OEM and distribution relationships. Scorzetti has held various sales leadership positions during his 10 years at Milestone and has experience working across all channels to identify trends, opportunities and coordinated growth strategies.

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Steve Scorzetti 

"I am confident these promotions in our sales leadership team will strengthen our commitment to service and ensure everyone across the organization is working toward the same ultimate goal—dramatically enhancing customers' experience with technology," Durkee said.

Sales team members will be reaching out to customers in the coming weeks regarding any questions about the changes.

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