CineTouch Restructures AMX Software Prices - ResidentialSystems.com

CineTouch Restructures AMX Software Prices

AMX -based package software maker CineTouch has reduced and restructured pricing designed, it says, to make the solution more attractive for systems of any size. The most dramatic price reductions are for smaller systems, which have been cut by as much as 56 percent.   Total dealer cost of
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AMX-based package software maker CineTouch has reduced and restructured pricing designed, it says, to make the solution more attractive for systems of any size. The most dramatic price reductions are for smaller systems, which have been cut by as much as 56 percent.

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Total dealer cost of instantly deployable and flexible CineTouch software for a one-room theater with a touchpanel now starts at under $900. The new pricing scales all the way up to a 50-room distributed video system with environmental control, security, and a other options that can be added at any time without reprogramming.

As part of the price reduction effort, the CineTouch “MiniMote” is a new offering for small AMX panels as well as Apple and Android phones and tablets. Tailored to a small format in either portrait or landscape mode, the simplified controls offer a customizable UI to supplement any system at a price much lower than a full size panel.

"We’ve seen market pressures leading our dealers to only show AMX and CineTouch for high-budget proposals. They offer other-brands of less powerful and less flexible control systems when they suspect that price is a limitation. That gives customers mixed messages about the value of a better system, sells underbuilt systems that are hard to upgrade later, reduces dealer margins, and requires expertise in multiple product lines,” said Russ Maynard, CineTouch CEO and head of sales. “To help our dealers to offer AMX-based systems at every price point, we took $500 off the top of our software’s suggested retail price, reduced the incremental costs of most UI devices, and created a new class of reduced-price interface. The new MiniMote bridges the gap between simple remotes and a larger touch panel.”

John Nagy, CineTouch director of product management and support, added, “By helping to make smaller and simpler AMX systems more affordable, CineTouch helps dealers offer upgradable systems instead of less capable, low margin control systems. Selling AMX and CineTouch at every level is smarter business, providing sustainable margins and an unlimited upgrade path for every customer, as well as consistent system installation and service.”

Vice president of AMX’s U.S. residential sales, Blake Jackson, said, “AMX systems meet the most complex and demanding requirements for custom systems. For years, CineTouch has provided a way for residential dealers to tap that power without custom programming. AMX is pleased to see our longtime partner CineTouch helping our dealers compete profitably with AMX in every system they sell. The scalable and upgradable philosophy that AMX embraces in our new ENOVA Digital Media Switchers is perfectly reflected in the CineTouch design for future-proof software.”

In addition to entertainment management, CineTouch offers options including interactive control of HVAC, lighting, pool and spa, shades, security, cameras, intercoms, and telephone systems. Features can be selected independently and added to a running system at any time without reprogramming

Any AMX dealer can use CineTouch, and training is free. Contact CineTouch for more information.



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